# Xiaomaguanjia.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiaomaguanjia-com

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.xiaomaguanjia.com
- Total disclosed funding: $8M
- Latest round: Series A (Jul 31, 2015)
- Investors on record: 2

## About

Xiaomaguanjia.com is a company focused on enhancing sports performance through innovative high-quality sports equipment and apparel, serving both amateur and professional athletes across various sports disciplines.Founded in 2014 and headquartered in Beijing, China, Xiaomaguanjia.com specializes in developing sports-related products. The company's CEO and founder is Peilin Guo, who has experience in the industry. The company has completed a total of 4 deals, with the most recent deal occurring on September 13, 2016. During this round, Xiaomaguanjia.com raised CNY 7 million in funding, led by Lakala Group and including participation from Matrix Partners China. The total amount raised by the company stands at CNY 7 million.Xiaomaguanjia.com specializes in creating high-performance sports equipment and apparel, which includes athletic footwear, sportswear, and fitness gear. The company integrates innovation and quality, catering to both amateur and professional athletes across various sports such as running, basketball, football, and fitness. Their extensive product range ensures that users find suitable gear, developed in collaboration with leading sports scientists and designers worldwide, with a strong emphasis on performance, comfort, and durability.The revenue model of Xiaomaguanjia.com is primarily driven by direct-to-consumer sales through retail and online platforms, along with wholesale partnerships with sports retailers. The comprehensive product offerings are structured around individual sales and bulk transactions, benefiting diverse customer segments, including professional teams and fitness enthusiasts. The pricing structure reflects the quality and performance of the products, ensuring customer satisfaction and fostering brand loyalty through support services.In September 2016, Xiaomaguanjia.com raised CNY 7 million in funding, which will be utilized to support the launch of new products and facilitate entry into emerging markets. The company plans to introduce innovative sports equipment and apparel, targeting international markets where sports participation is increasing. Specific geographic regions for expansion will be identified based on market analysis, with an emphasis on timely product launches to capitalize on growth opportunities.

## Funding rounds

- Series A, Jul 31, 2015, $8M — Zheshang Venture Capital, MPC
- Series A, Jan 24, 2015 — MPC
- Angel, Dec 1, 2014 — MPC

## Investors

- MPC — Angel, Series A
- Zheshang Venture Capital (https://capitalatlas.ai/funds/zheshang-venture-capital) — Series A