# Xiaolizi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiaolizi

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Latest round: Series A (Mar 1, 2016)
- Investors on record: 1

## About

Based in Shanghai, China and established in 2012, Xiaolizi is a sporting goods e-commerce sales platform operated by Shanghai Naidong Sports Products. Mr. Xie Hui, the COO of the company, has worked for Belle Group and Alibaba Movement, and has industry experience in supply chain and retail side. In March 2016, the company closed a round of series A funding.

The company mainly provides sporting goods sales services in the form of e-commerce, focusing on soccer equipment licensed by brands such as Adidas, Nike and Puma. Specific goods include sneakers, jerseys, protective gear, etc. Users can also customize their personal or team apparel on its website.

The Company generates revenue by selling licensed soccer equipment on an e-commerce basis.

## Funding rounds

- Series A, Mar 1, 2016 — The Arena Capital

## Investors

- The Arena Capital (https://capitalatlas.ai/funds/the-arena-capital) — Series A