# Xiaohongshu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiaohongshu

- Industry: Marketing/Advertising
- Headquarters: Shanghai, China
- Website: www.xiaohongshu.com
- Total disclosed funding: $400M
- Latest round: Series D (Jun 1, 2018)
- Investors on record: 7

## About

Established in 2013 and based in Shanghai, China, Xiaohongshu is a marketing company that develops and operates a shopping sharing community e-commerce service platform. It has sub-branch offices in Beijing and Wuhan, and has self-operated bonded warehouses in Shenzhen and Zhengzhou. In November 2021, the company raised USD 500 million in strategic investment. In July 2024, it closed a round of strategic investment.

The company provides social media and lifestyle platform for users. The platform covers many fields such as fashion, beauty, food, and travel. Users can use short video and graphics to form interaction between other users. The platform recommends products for users, support users to buy online, and also provides information on tax rebates and discounts in different countries. Cooperative merchant can enter the platform through promotion cooperation and multichannel network (MCN). The monthly users of Xiaohongshu are about 260 million in June 2024 and 50% of users are born in post-95s. The company also has its own logistics system known as Redelivery, and it was officially launched in May 2017.

The company generates revenue by operating and providing the social media and lifestyle platform Xiaohongshu, which cooperates with merchants in various fields to provide products to consumers, and also provides advertising service.

## Funding rounds

- Series D, Jun 1, 2018, $300M — GSR Ventures, Tiantu Capital, Tencent Investment, Alibaba Group, ZhenFund, Genesis Capital, Jiyuan Capital
- Series C, Aug 30, 2016, $100M — Tiantu Capital, Tencent Investment, Genesis Capital
- Series B, Jun 8, 2015 — GSR Ventures, Jiyuan Capital
- Series A, Jun 29, 2014 — GSR Ventures, ZhenFund
- Angel, Oct 1, 2013 — ZhenFund

## Investors

- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Angel, Series A, Series D
- GSR Ventures (https://capitalatlas.ai/funds/gsr-ventures) — Series A, Series B, Series D
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series B, Series D
- Tiantu Capital (https://capitalatlas.ai/funds/tiantu-capital) — Series C, Series D
- Tencent Investment — Series C, Series D
- Genesis Capital — Series C, Series D
- Alibaba Group — Series D