# Xianyu Game

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xianyu-game

- Industry: Software
- Headquarters: Shenzhen, China
- Website: www.xianyugame.com
- Total disclosed funding: $26M
- Latest round: Series B (May 1, 2017)
- Investors on record: 2

## About

Xianyu Game is a mobile game development company that creates interactive gaming experiences, focusing primarily on the female demographic. Their games feature immersive storytelling and engaging gameplay elements that challenge traditional narratives.Founded in 2013 in Shenzhen, China, Xianyu Game develops and publishes mobile games, targeting primarily female gamers. The company raised CNY 180 million in a Series B funding round in May 2017, with investments from Huayi Brothers and Yao Capital. The firm has successfully completed 4 deals to date.Xianyu Game, formally known as Shenzhen Galaxy Interactive Technology Co., Ltd., specializes in developing and publishing mobile games aimed at female players. Their flagship products feature adventure-themed narratives designed to empower women through rich character development and engaging gameplay, primarily focusing on the Chinese market.Xianyu Game generates revenue through direct-to-consumer sales of its mobile gaming applications. Users typically purchase games via app stores, engaging in in-app transactions for premium content and enhancements. The company collaborates with digital distribution platforms to enhance accessibility and sustain revenue through ongoing microtransactions.Following the CNY 180 million raised in their Series B funding in May 2017, Xianyu Game plans to develop new gaming products designed to be launched in the next 12 to 18 months. The company is also targeting expansion into international markets, particularly in Southeast Asia and Europe, aiming for presence by 2025.

## Funding rounds

- Series B, May 1, 2017, $26M — Huayi Brothers, Yao Capital

## Investors

- Huayi Brothers — Series B
- Yao Capital (https://capitalatlas.ai/funds/yao-capital) — Series B