# Xiangcun Incorporated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiangcun

- Industry: Agribusiness
- Headquarters: Loudi, China
- Website: www.xiang-cun.com
- Latest round: Series B (Sep 1, 2015)
- Investors on record: 7

## About

Based in Loudi, China and established in 2011, Xiangcun Incorporated is a black pig breeding and deep processing company that provides live black pigs and pork products. In the same year when the company was founded, the black pig was selected as the national-level excellent breed. In 2015, the company expanded its market to Hong Kong. In 2016, it's listed on NEEQ. In June 2018, Xiangcun Incorporated raised RMB 216 million in strategic investment from new investor Fujian Yonghui Group Co., Ltd.

The company breeds a breed of pig called black pig. Its product includes not just livestock but also processed meat from black pigs. Their product is sold under the brand Xiangcun Balck Pig in retail stores such as Hema and Yonghui Supermarket, two nationwide retailing networks.

The company generates revenue by selling livestock products.

## Funding rounds

- Series B, Sep 1, 2015 — CMB International Asset Management, My Tech China, Chongqing Industry Guidance Equity Investment Fund, Harvest Investments
- Series A, Aug 19, 2014 — IDG Capital
- Angel, Sep 13, 2011 — Shenzhen Capital Real Estate Fund, Rolyin Investment

## Investors

- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Angel
- Rolyin Investment (https://capitalatlas.ai/funds/rolyin-investment) — Angel
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A
- CMB International Asset Management (https://capitalatlas.ai/funds/cmb-international-asset-management) — Series B
- My Tech China (https://capitalatlas.ai/funds/my-tech-china) — Series B
- Chongqing Industry Guidance Equity Investment Fund (https://capitalatlas.ai/funds/chongqing-industry-guidance-equity-investment-fund) — Series B
- Harvest Investments (https://capitalatlas.ai/funds/harvest-investments) — Series B