# Xiamen Chenji Leyaoju Food Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiamen-chenji-leyaoju-food-co

- Industry: Food
- Headquarters: Xiamen, China
- Website: www.leyaojufood.com
- Latest round: Series A (Mar 29, 2021)
- Investors on record: 1

## About

Based in Xiamen, China, founded in 2012, Xiamen Chenji Leyaoju Food Co.,Ltd. is a manufacturer of quick-frozen rice and noodle products that provides special flavors of Fujian and Guangdong rice noodles. The company has won many honors such as China Famous Dimsum, Fujian Famous Dimsum, Special Product of China Culinary Famous Chef Committee, Special Noodle for Hangzhou G20 Summit. Thera are 900 employees in the company. In 2020, the sales of Leyaoju products on Tmall increased by 260% year-on-year.

Leyaoju Food mainly specializes in rice noodles with Fujian and Guangdong characteristics, including buns, desserts, frying and other series, including Hong Kong-style pork buns, quick-sand buns with hot sauce, golden corn buns, Hakka taro dumplings and other products. There are brands such as Yaota, Zhengyouliao and Duziyouliao. The company is the queen pastry supplier for thousands of 5-star hotels across the country, has more than 100 distributors in various provinces and cities across the country, and has reached strategic cooperation with well-known hot pot brands, auspicious wontons, hometown chickens and other leading chain catering companies. Leyaoju products have entered major supermarkets such as Wal-Mart, RT-Mart, Yonghui Supermarket, Hema Fresh, etc., Daily Fresh, Shihui Group, Xingsheng Optimal and regional community fresh food e-commerce and other community platforms and 7-11 Convenience store systems such as Lawson. 

The company will focus on talent training and training reserves, production equipment automation transformation, brand marketing promotion, and will promote enterprise digital information technology to further consolidate the company's advantages in the field of high-end frozen rice and noodle products and consolidate the foundation for future growth. The company will also layout both online and offline to explore the layout of emerging sales channels.

## Funding rounds

- Series A, Mar 29, 2021 — Xingwang Capital

## Investors

- Xingwang Capital (https://capitalatlas.ai/funds/xingwang-capital) — Series A