# XG Entertainment

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xg-entertainment

- Industry: Media
- Headquarters: Shanghai, China
- Website: http://www.xgentertainment.com
- Total disclosed funding: $50M
- Latest round: Series B (Dec 2, 2019)
- Investors on record: 2

## About

XG Entertainment is a dynamic entertainment company that specializes in producing movies, series, variety shows, and video e-commerce, targeting a youthful audience for engaging content.Founded in 2015 and headquartered in Shanghai, China, XG Entertainment focuses on creating diverse entertainment offerings. The company has engaged in three significant deals, with its latest being a Series B funding round that raised CNY 500.000 mn on December 2, 2019, led by China International Capital Corporation. The founder, Haichen Huang, has a background in the entertainment sector, contributing to the company's strategy and direction.XG Entertainment specializes in a diverse range of entertainment offerings, including movies, series, variety shows, and video e-commerce. The core mission, encapsulated by the slogan "Live for Fun," focuses on engaging audiences aged 15 to 25 through innovative content. The company aims to create immersive experiences that cater to modern entertainment needs, primarily targeting the Chinese market with plans for international expansion through partnerships.XG Entertainment generates revenue through direct-to-consumer sales and strategic partnerships within the entertainment industry. Revenue streams include subscriptions for exclusive content, advertising partnerships for variety shows, and sales from video e-commerce platforms, with clients engaging for access to premium series and interactive shows. Collaborations with brands seeking to reach a youthful demographic further support its revenue model, enhancing value for consumers and partners alike.XG Entertainment plans to launch new products designed to expand its content library and enhance engagement. Specific release dates and plans for geographic expansion into markets outside of China are in development. The most recent funding, raised in December 2019, will be utilized to support these initiatives, although the detailed financial terms of this investment have not been disclosed.

## Funding rounds

- Series B, Dec 2, 2019 — Haitong Leading Private Equity Fund Management
- Series A, Jun 1, 2016, $50M — YF Capital

## Investors

- YF Capital (https://capitalatlas.ai/funds/yf-capital) — Series A
- Haitong Leading Private Equity Fund Management (https://capitalatlas.ai/funds/haitong-leading-private-equity-fund-management) — Series B