# XER

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xer

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Latest round: Series A (Sep 1, 2017)
- Investors on record: 2

## About

Founded in 2015 and based in Beijing, China, XER operates as a media company that focuses on the operation and management of a trend media and e-commerce platform. In September 2017, XER closed a series A funding from new investors Datou Capital and Hike Capital.     

The company is mainly engaged in the operation of fashion trend information self-media and e-commerce platforms. The platform publishes original graphic, text and video content every day to provide users with news and information content in the field of fashion trends. At the same time, the platform connects brands and mainstream entertainment stars and guides consumer behavior.

The company generates revenue by providing a trend media and e-commerce platform.

## Funding rounds

- Series A, Sep 1, 2017 — Hike Capital, Datou Capital

## Investors

- Hike Capital (https://capitalatlas.ai/funds/hike-capital) — Series A
- Datou Capital (https://capitalatlas.ai/funds/datou-capital) — Series A