# [x+1]

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/x-1

- Industry: Software
- Headquarters: New York, US
- Total disclosed funding: $26M
- Latest round: Series B (Jan 3, 2011)
- Investors on record: 4

## About

Founded in 1999 and based in New York, US, [x+1], Inc. operates as a software company offering digital marketing solutions. In September 2014, Rocket Fuel, a portfolio company of Comerica Bank, Cross Creek Capital Partners, Larador Ventures, Mohr Davidow Ventures, Nokia Growth Partners, Northgate Capital, and Summit Partners, acquired [x+1], Inc. for USD 230 million. 

The company provides data-driven digital marketing platform offering a suite of tools under its origin platform, which included, data management platform (DMP) with multi-channel execution; predictive optimization engine (POETM) for real-time decisioning; demand-side platform (DSP) for media buying; site personalization and analytics; integration across channels like websites, display, email, sms, mobile, direct mail, chat, and call centers.

## Funding rounds

- Series B, Jan 3, 2011, $10M — Advanced Technology Ventures, Blue Chip Venture Company, Intel Capital, Hudson Ventures Partners
- Series A, Jun 1, 2008, $16M — Advanced Technology Ventures, Blue Chip Venture Company, Hudson Ventures Partners

## Investors

- Advanced Technology Ventures (https://capitalatlas.ai/funds/advanced-technology-ventures) — Series A, Series B
- Blue Chip Venture Company (https://capitalatlas.ai/funds/blue-chip-venture-company) — Series A, Series B
- Hudson Ventures Partners (https://capitalatlas.ai/funds/hudson-ventures-partners) — Series A, Series B
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B