# Wywy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wywy

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.wywy.com
- Total disclosed funding: $10M
- Latest round: Series B (Sep 10, 2013)
- Investors on record: 1

## About

Wywy Gmbh is a technology company specializing in advanced advertising solutions, focusing on optimizing the impact of advertisement campaigns across television and digital media platforms.Founded in 2012 in Munich, Germany, Wywy Gmbh is dedicated to providing advanced advertising technology. The company was co-founded by Lars Wössner and Zeev Schlik. It has raised a total of USD 7.00 mn through funding rounds, with the most recent being a Series B round led by Cipio Partners on November 14, 2017. As of now, the company is valued at USD 19.41 mn and has been involved in 3 deals.Wywy specializes in advanced advertising technology, providing solutions that optimize the effectiveness of television and digital media advertising. The company’s core offerings include real-time analytics tools that enable advertisers to track the performance of their campaigns across various platforms. These tools help clients maximize their return on investment by offering insights into viewer engagement and cross-platform interactions. Wywy primarily serves advertising agencies, brand marketers, and media owners, focusing on enhancing their advertising strategies through actionable data insights. The geographical markets for these products extend across North America and Europe, where digital media consumption is rapidly evolving, and advertisers seek to leverage data-driven approaches to engage audiences more effectively.Wywy generates revenue through a B2B model, primarily by offering subscription-based access to its analytics platforms. Clients enter into contracts that provide them with various tiers of service, which may include access to standard reporting functionalities and enhanced analytical tools. These partnerships typically involve an annual fee structured according to the level of service and the scale of data managed. The company’s flagship offerings are integrated into the broader advertising ecosystem, allowing clients to measure campaign performance and make informed decisions regarding media spend and strategy adjustments. This transactional structure establishes long-term relationships with clients, ensuring ongoing engagement in the dynamic advertising landscape.Following the acquisition by TVSquared Limited in November 2017, Wywy plans to enhance its product offerings and expand into new geographic markets. The focus will be on launching innovative analytics products aimed at improving campaign effectiveness, with specific release dates to be announced. Expansion efforts will target North America and Europe, aligning with the growth in digital media consumption. Recent funding will support these initiatives, facilitating the investment required for product development and market outreach.

## Funding rounds

- Series B, Sep 10, 2013, $7M — Cipio Partners
- Series A, Aug 24, 2012, $3.1M — Cipio Partners

## Investors

- Cipio Partners (https://capitalatlas.ai/funds/cipio-partners) — Series A, Series B