# Wyng

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wyng

- Industry: Software
- Headquarters: New York, US
- Website: www.wyng.com/
- Total disclosed funding: $32M
- Latest round: Series C (Dec 17, 2015)
- Investors on record: 7

## About

Founded in 2010 and based in New York, US, Wyng, Inc., formerly known as Offerpop Corp., operates as a software platform that primarily helps brands to connect and build relationships with their customers. Wendell Lansford (CEO) and Prakash Mishra (CTO) are the co-founders of the company. In January 2024, Wyng, Inc. raised USD 0.76 million in venture debt funding from investors.

The company provides a digital experience platform that enables brands to engage audiences and collect zero-party data through tools. The firm’s platform supports the creation of sweepstakes, quizzes, surveys, and gamified experiences without requiring code. Wyng integrates features like social sharing and personalization to optimize user engagement and lead generation. The company’s offerings include shoppable experiences and product advisors, helping brands convert site traffic into sales. Wyng serves over 250 global brands, including Disney and Unilever, with built-in fraud prevention and security measures.

## Funding rounds

- Series C, Dec 17, 2015, $7M — Edison Partners, Converge Venture Partners, Hearst Ventures, Windcrest Partners
- Series C, May 19, 2014, $15M — Edison Partners, Converge Venture Partners, Salesforce, Inc., Hearst Ventures, Mesco, Windcrest Partners
- Series B, Dec 17, 2012, $5.7M — Converge Venture Partners, Mesco, Windcrest Partners, Bulger Capital Partners
- Series B, Oct 10, 2012, $3.2M — Mesco, Windcrest Partners
- Series A, Nov 1, 2010, $1.3M — Mesco, Windcrest Partners

## Investors

- Mesco (https://capitalatlas.ai/funds/mesco) — Series A, Series B, Series C
- Windcrest Partners (https://capitalatlas.ai/funds/windcrest-partners) — Series A, Series B, Series C
- Converge Venture Partners (https://capitalatlas.ai/funds/converge-venture-partners) — Series B, Series C
- Bulger Capital Partners — Series B
- Edison Partners (https://capitalatlas.ai/funds/edison-partners) — Series C
- Salesforce, Inc. — Series C
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series C