# Wrogn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wrogn

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.usplworld.com/
- Total disclosed funding: $68M
- Latest round: Series F (Jan 4, 2023)
- Investors on record: 6

## About

Based in Bangalore, India, and founded in 2012, Universal Sportsbiz Pvt Ltd, doing business as Wrogn is a men's clothing brand that sells clothing for casual, formal, and activewear. In February 2023, G.O.A.T. Brand Labs Pte. Ltd, a portfolio company of 9Unicorns, Animoca Brands Corporation Limited, Better Capital, Cypherpunk Holdings, Venture Catalysts, Vivriti Capital Private Limited, Winter Capital, etc. acquired WROGN. The firm’s brand names include Wrogn, Wrogn Active, and Single. As of February 2023, the firm is being marketed by its brand ambassador, Virat Kohli.

The firm operates e-commerce stores that sell men’s apparel and footwear including formal shirts, T-shirts, jackets, sweatshirts, sweaters, jeans, shorts, joggers, and trousers. Additionally, the company sells casual shoes, loafers, sandals, sliders, sneakers, and male accessories such as caps, masks, bags, belts, and socks. Wrogn also offers theme-based clothing and a wide range of activewear.

## Funding rounds

- Series F, Jan 4, 2023, $1M — NB Ventures
- Series F, Aug 23, 2021, $4.1M — Accel, NB Ventures
- Series F, Nov 19, 2020, $6.4M — Accel, Myntra Designs Pvt. Ltd., Flipkart Venture Fund
- Series E, Jul 11, 2019, $7.8M — Accel, Milestone Trusteeship Services, Alteria Capital, NB Ventures
- Series E, Oct 17, 2018, $14M — Accel, NB Ventures, Alteria Capital
- Series D, Oct 24, 2017, $16M — Accel, Alteria Capital, NB Ventures
- Series C, Nov 22, 2016, $11M — Accel, NB Ventures
- Series B, May 28, 2015, $8M — Accel

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series B, Series C, Series D, Series E, Series F
- NB Ventures (https://capitalatlas.ai/funds/nb-ventures) — Series C, Series D, Series E, Series F
- Alteria Capital (https://capitalatlas.ai/funds/alteria-capital) — Series D, Series E
- Milestone Trusteeship Services — Series E
- Myntra Designs Pvt. Ltd. — Series F
- Flipkart Venture Fund (https://capitalatlas.ai/funds/flipkart-venture-fund) — Series F