# Wrigley Media Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wrigley-media-group

- Industry: Internet
- Headquarters: Lexington, US
- Website: www.horsenetwork.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Jul 13, 2016)
- Investors on record: 2

## About

Wrigley Media Group specializes in equestrian-focused digital content, delivering news, sports, and lifestyle features to horse enthusiasts and professionals alike through various media channels.Founded in 2011 and headquartered in Lexington, US, Wrigley Media Group produces equestrian-related content. The company has engaged in one deal, raising USD 0.5 million in a SEED funding round in July 2016, led by Boston Seed Capital with participation from FreshTracks Capital. Misdee Miller serves as the CEO, guiding the company in its mission to connect the equestrian community through digital channels.Horse Network provides a comprehensive suite of offerings primarily focused on equestrian news, sports, and lifestyle content. Their core products include articles, features, and updates related to show jumping, eventing, and dressage, aimed at both competitive riders and enthusiasts within the equestrian community. The platform not only delivers timely news and insights but also engages users through newsletters and social media, fostering a community of horse riders and fans. Horse Network serves a diverse clientele that includes professional equestrians, amateur riders, and equine enthusiasts, primarily in North America and Europe, leveraging digital channels to reach a global audience. The company’s services are designed to cater to the evolving needs of the equestrian sector, providing relevant content that informs and inspires its users.Horse Network generates revenue through a combination of subscription services, advertising partnerships, and e-commerce ventures. The subscription model allows users to sign up for newsletters, which keeps them informed about the latest features and releases, while also facilitating targeted advertising opportunities for brands seeking to reach the equestrian market. Revenue from advertising partnerships is enhanced by the company’s growing online presence and audience engagement. Additionally, Horse Network offers a curated selection of products through its e-commerce platform, featuring a range of equestrian-themed merchandise. These transactions are structured to provide direct-to-consumer sales, enabling customers to purchase items seamlessly as they engage with the company’s content.Following the recent SEED funding round in July 2016, Wrigley Media Group plans to leverage the USD 0.5 million raised to enhance its digital content offerings and expand its audience reach. The company is strategizing the launch of new products aimed at enhancing user engagement, with specific plans to enter new geographic markets in Europe by 2024. This expansion aims to tap into the growing equestrian community in targeted regions, utilizing innovative marketing strategies to promote its offerings.

## Funding rounds

- Seed, Jul 13, 2016, $0.5M — FreshTracks Capital, Boston Seed Capital

## Investors

- FreshTracks Capital (https://capitalatlas.ai/funds/freshtracks-capital) — Seed
- Boston Seed Capital (https://capitalatlas.ai/funds/boston-seed-capital) — Seed