# WRAY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wray

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.wray.jp
- Total disclosed funding: $0.9M
- Latest round: Series A (Jul 21, 2022)
- Investors on record: 2

## About

WRAY inc. is a self-care brand dedicated to enhancing women's health and wellness through a variety of innovative, organic products tailored to their unique needs.Founded in 2020, WRAY inc. is based in Tokyo, Japan. The company operates independently and focuses on providing women's health solutions. It has engaged in 3 deals with the most recent being a VENTURE DEBT round on July 21, 2022, raising JPY 80 million and accumulating a total of JPY 60 million in funding to date.WRAY is a self-care brand focused on supporting women's health and wellness through a range of innovative and carefully formulated products. Their core offerings include organic feminine care items, such as a delicate zone soap that utilizes organic foam for gentle cleansing, and an innovative line of absorbent underwear designed for comfort during menstruation. The brand also offers specialty products like Epsom salts for women, promoting warmth and relaxation, as well as organic herbal teas that cater to women's unique health needs. WRAY’s products are designed with an emphasis on aligning with women's biological rhythms, serving a diverse clientele that includes individual consumers seeking premium self-care solutions. Geographically, WRAY markets its products across Japan and potentially in select international markets, appealing to health-conscious women looking for organic and thoughtful feminine care options.WRAY's revenue model is predicated on direct-to-consumer sales through its official website, complemented by partnerships with select retailers and health-focused shops. The transaction processes involve customers purchasing individual products, such as the organic delicate zone soap and the absorbent underwear, with the possibility of special pricing through bundled gift sets. These sets provide additional value for customers, enhancing sales volume during specific promotional campaigns. WRAY's pricing strategy is structured to accommodate various purchasing options, ensuring accessibility while maintaining premium positioning in the self-care market. Specific flagship products, such as the enhanced Epsom salt and absorbent underwear, play pivotal roles in driving customer engagement and repeat purchases, contributing to a stable revenue stream within the health and wellness sector.In July 2022, WRAY inc. raised JPY 60 million in Series A funding from new investor Global Brain and returning investor Money Forward Venture Partners. The funds raised will help expand the product lineup and services provided by the company. WRAY aims to introduce new products that cater specifically to women's health needs and intends to explore expansion into international markets to reach a broader audience.

## Funding rounds

- Series A, Jul 21, 2022, $0.4M — Global Brain, Money Forward Venture Partners
- Seed, Jul 29, 2020, $0.4M — Money Forward Venture Partners

## Investors

- Money Forward Venture Partners (https://capitalatlas.ai/funds/money-forward-venture-partners) — Seed, Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A