# Wrapp Operations Sweden

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wrapp-operations-sweden

- Industry: Internet
- Headquarters: Stockholm, Sweden
- Website: www.wrapp.com
- Total disclosed funding: $26M
- Latest round: Series B (Jun 13, 2013)
- Investors on record: 6

## About

Wrapp Operations Sweden AB is a technology company specializing in digital payment solutions that enhance customer engagement through personalized rewards and offers.Founded in 2011 and headquartered in Stockholm, Sweden, Wrapp Operations Sweden AB provides digital rewards and payment solutions. The company was acquired by Meniga Ltd. in January 2019, which has diversified its service offerings. Jon Hjertenstein is the founder, and Ken Hjertenstein serves as the CEO.Wrapp Operations Sweden AB specializes in digital payment solutions that enable businesses to create tailored customer reward programs. Their services focus on enhancing customer engagement through personalized rewards, making it easier for companies to connect with their clients and encourage repeat business. The primary clientele includes businesses seeking to implement loyalty programs and improve customer retention, with services marketed across Europe.Wrapp Operations Sweden AB generates revenue through transaction fees associated with its digital payment services. The company partners with businesses to facilitate reward programs, taking a percentage of the revenue generated from these transactions. This model allows businesses to monetize customer engagement efforts without significant upfront investment.Looking ahead, Wrapp Operations Sweden AB plans to expand its product line by introducing new features aimed at enhancing customer loyalty programs by the end of 2023. The company is also targeting expansion into the Nordic and broader European markets to capture a larger share of the rewards program sector. The SEK 30.000 mn raised in the latest funding round will be allocated to support these strategic initiatives and enhance the technological infrastructure necessary for scaling operations.

## Funding rounds

- Series B, Jun 13, 2013, $15M — Greylock Partners, Creandum, Qualcomm Ventures, Atomico, American Express Ventures, SEB Asset Management
- Series A, Jan 18, 2012, $5M — Greylock Partners, Atomico
- Series A, Nov 14, 2011, $5.5M — Creandum, Atomico
- Seed, Apr 18, 2011 — Creandum

## Investors

- Creandum (https://capitalatlas.ai/funds/creandum) — Seed, Series A, Series B
- Atomico (https://capitalatlas.ai/funds/atomico) — Series A, Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A, Series B
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series B
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B
- SEB Asset Management (https://capitalatlas.ai/funds/seb-asset-management) — Series B