# Wrapd Australia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wrapd-australia

- Industry: Internet
- Headquarters: Adelaide, Australia
- Website: www.wrapd.ai
- Total disclosed funding: $1.1M
- Latest round: Seed (Feb 7, 2022)
- Investors on record: 3

## About

Based in Australia and founded in 2021, Wrapd Australia, formerly known as Her Black Book Pty Ltd,operates a premium fashion shopping application. Sali Sasi and Julie Stevanja are the founders of the company. In July 2023, Wrapd Australia raised USD 1.8 million in venture funding from existing investor Touch Ventures, with participation from individual investors.

The company's fashion platform gets into the high-end category through brand partners, allowing shoppers to find new things, offers, and promos through discounts and cashback features. It allows customers to browse the most recent brands and merchants, such as Calvin Klein, Zimmerman, SIR, The Label, Alice McCall, Ksubi, and many others.

## Funding rounds

- Seed, Feb 7, 2022, $1.1M — Touch Ventures, Denning Investment Group Pty Limited, Anpam Pty Ltd

## Investors

- Touch Ventures (https://capitalatlas.ai/funds/touch-ventures) — Seed
- Denning Investment Group Pty Limited — Seed
- Anpam Pty Ltd — Seed