# WP Engine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wp-engine

- Industry: Internet
- Headquarters: Austin, US
- Website: www.wpengine.com
- Total disclosed funding: $39M
- Latest round: Series C (Mar 25, 2015)
- Investors on record: 3

## About

WP Engine, Inc. is a US-based managed hosting provider that delivers secure, fast, and reliable WordPress hosting solutions tailored for developers, agencies, and enterprises.Founded in 2010 in Austin, US, WP Engine, Inc. specializes in managed WordPress hosting services. The company was co-founded by Anna Di Ruocco and Jason Cohen, with Heather Brunner as the current CEO. WP Engine has successfully raised a total of USD 9.57 mn across various funding rounds, the latest being on June 25, 2019. The firm has completed 5 deals in total.WP Engine is a managed hosting platform that specializes in providing fast, secure, and reliable WordPress hosting solutions tailored for developers, agencies, and enterprises. The company's core offerings include managed WordPress hosting, a headless platform that supports modern development flexibility, and various performance-enhancing tools such as EverCache®, a caching technology designed to optimize load times. Additionally, WP Engine offers enterprise-grade security features, including advanced DDoS mitigation and managed Web Application Firewall (WAF), ensuring that client websites remain secure and compliant with industry standards. Their client base spans various sectors, including e-commerce, legal, and entertainment, serving over 1.5 million sites globally. WP Engine operates in key markets such as the United States, Canada, Australia, the United Kingdom, and multiple countries across Europe, making their services accessible to a diverse range of end users.WP Engine generates revenue primarily through subscription-based models that cater to businesses of different sizes, including small businesses, agencies, and enterprises. Clients typically engage with WP Engine by selecting a pricing plan that best fits their needs, which includes options for managed hosting, agency-specific solutions, and enterprise-grade services. The company’s flagship offerings, such as its managed WordPress hosting and headless platform, are structured to facilitate smooth site management and enhanced performance, with pricing plans designed to accommodate varying levels of service complexity. Transactions are structured as recurring monthly subscriptions, allowing clients to access ongoing technical support, security updates, and performance optimizations. This subscription model fosters long-term relationships with clients, enabling WP Engine to deliver consistent value through its platform and services.WP Engine plans to leverage the recent funding of USD 9.57 mn raised in June 2019 to enhance its product offerings and accelerate market expansion. The company is focused on developing new product features, particularly in advanced security and performance optimization tools, with expected rollouts in the coming quarters. Additionally, WP Engine aims to broaden its reach into new geographic markets, specifically targeting expansion into Asia and South America by 2022. These strategies are designed to capitalize on the growing demand for reliable WordPress hosting solutions globally.

## Funding rounds

- Series C, Mar 25, 2015, $23M — Guidepost Growth Equity
- Series B, Jan 14, 2014, $15M — Guidepost Growth Equity
- Series A, Nov 15, 2011, $1.2M — Silverton Partners, Automattic Inc.

## Investors

- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Series A
- Automattic Inc. — Series A
- Guidepost Growth Equity (https://capitalatlas.ai/funds/guidepost-growth-equity) — Series B, Series C