# Wowzi Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wowzi-technologies

- Industry: Internet
- Headquarters: Nairobi, Kenya
- Website: www.wowzi.co
- Total disclosed funding: $2M
- Latest round: Seed (Dec 26, 2021)
- Investors on record: 6

## About

Wowzi Technologies Limited, based in Nairobi, Kenya, offers an innovative influencer marketing platform that connects brands with a diverse community of creators across Africa, facilitating effective marketing campaigns and brand engagement.Founded in 2019, Wowzi Technologies Limited specializes in influencer marketing solutions. The company has executed three deals, with the most recent deal on December 26, 2021, raising USD 2.00 mn in a Seed funding round led by 4DX Ventures. The founders, Brian Mogeni and Mike Otieno, have established a platform that integrates campaign management tools for brands, expanding their presence across various African markets, including Kenya, Uganda, and Tanzania.Wowzi operates as a comprehensive influencer marketing platform focused on connecting brands with a vast community of creators across Africa. Their core offerings include streamlined campaign management tools that automate workflows for influencer marketing, allowing brands to engage with thousands of creators simultaneously. The platform is designed to provide insights and analytics on campaign performance while facilitating the discovery and management of influencers by demographic and geographic criteria. Key use cases the company addresses include product launches, consumer education, and community health initiatives, with campaigns such as launching Netflix in Kenya and working on health awareness for rural mothers. Wowzi’s services cater primarily to businesses in sectors such as fast-moving consumer goods (FMCG), telecommunications, and agriculture, leveraging a creator base that spans multiple demographics and geographical markets including Kenya, Uganda, Tanzania, and other countries within the African continent.Wowzi generates revenue through a model that includes B2B partnerships with brands seeking influencer marketing solutions. The company structures its transactions around campaign engagements where clients access the platform to create, manage, and track their marketing initiatives with influencers. Clients pay for services based on the scale and complexity of their campaigns, with options that may include customized packages for large-scale initiatives. This model allows brands to engage with a network of verified creators, ensuring authenticity and quality in content creation. By leveraging proprietary data for influencer matching and campaign management, Wowzi enhances the effectiveness of marketing strategies for its clients, leading to measurable outcomes that contribute to overall brand success.Looking ahead, Wowzi Technologies Limited aims to enhance its platform with upcoming features that improve user experience and analytics capabilities. The company is targeting expansion into new markets, specifically within West Africa, by the end of 2023. The recent Seed funding round of USD 2.00 mn will support these initiatives, facilitating new product developments and market penetration strategies.

## Funding rounds

- Seed, Dec 26, 2021 — LoftyInc Capital Management
- Seed, Dec 14, 2021, $2M — LoftyInc Capital Management, 4DX Ventures, Golden Palm Investments Corporation, TO.org, Future Africa, Afropreneur Angels

## Investors

- LoftyInc Capital Management (https://capitalatlas.ai/funds/loftyinc-capital-management) — Seed
- 4DX Ventures (https://capitalatlas.ai/funds/4dx-ventures) — Seed
- Golden Palm Investments Corporation (https://capitalatlas.ai/funds/golden-palm-investments-corporation) — Seed
- TO.org — Seed
- Future Africa — Seed
- Afropreneur Angels — Seed