# WOW COLOUR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wow-colour

- Industry: Retail
- Headquarters: Guangzhou, China
- Website: www.wowcolour.com
- Total disclosed funding: $77M
- Latest round: Series A (Mar 8, 2021)
- Investors on record: 6

## About

Founded in 2019 and based in Guangzhou, China, WOW COLOUR is a retail services company that focuses on the operation of cosmetics offline retail. It has established cooperative relationships with more than 300 brands such as COLORKEY, VNK, LEEMEMBE. As of 2022, and the number of offline physical stores has reached 1000. In March 2021, WOW COLOUR raised CNY 500 million in series A funding led by new investor Sinovation Ventures, with participation from other new investors IDG Capital, Oakwise Capital Management and ZUIG Investment.

WOW COLOUR is a fashion and beauty collection store brand, which mainly provides makeup products. Products can be categorized into 5 series, which are color cosmetics, beauty care, perfume and scent, toiletries and beauty tools. The cooperating brands include L'Oréal, Mansuratum, Colorkey, Kazilan, Shiljia, and other brands at home abroad. The main target customers of the company are makeup consumers aged 18 to 29.

## Funding rounds

- Series A, Mar 8, 2021, $77M — IDG Capital, Sinovation Ventures, ZUIG Investment, Oakwise Capital Management
- Angel, Nov 5, 2019 — Tencent Investment, Hillhouse Investment

## Investors

- Tencent Investment — Angel
- Hillhouse Investment (https://capitalatlas.ai/funds/hillhouse-investment) — Angel
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A
- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Series A
- ZUIG Investment (https://capitalatlas.ai/funds/zuig-investment) — Series A
- Oakwise Capital Management — Series A