# WorldStores

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/worldstores

- Industry: Retail
- Headquarters: Twickenham, UK
- Total disclosed funding: $30M
- Latest round: Series C (Jun 3, 2013)
- Investors on record: 3

## About

WorldStores operates as an online retailer specializing in home furnishings, providing a wide array of products tailored for enhancing living spaces and catering to diverse consumer needs.Founded in 2000 and headquartered in Twickenham, UK, WorldStores is an online retail platform focused on home furnishings. The company has undergone significant developments in its business strategy and funding. Notably, on March 4, 2015, WorldStores attracted GBP 25 million in funding led by Goldman Sachs Merchant Banking Division, with participation from Advent Venture Partners, Balderton Capital, and Serena Capital..WorldStores is recognized for offering a comprehensive range of home furnishing products, including furniture, bedding, curtains, blinds, rugs, lighting, and kitchen essentials. Their product lineup caters to the needs of individual consumers and families, emphasizing quality and style to improve the functionality and aesthetics of home environments. Products are available through both brick-and-mortar stores and a user-friendly online platform, ensuring accessibility for a broad customer base across the UK. The company's revenue is primarily driven by direct-to-consumer sales through both physical and digital channels, enhancing the overall customer shopping experience. Competitive pricing strategies and promotional campaigns contribute to customer retention and engagement, particularly during seasonal offerings.Looking ahead, WorldStores aims to leverage its recent funding of GBP 25 million to enhance its product offerings and expand into new markets. Recent initiatives include the launch of new home furnishing products, although specific details on release dates have yet to be confirmed. The company is also targeting expansion into emerging markets by 2025, which aligns with its strategic goals for growth. Funding from the latest round will support product development and market entry strategies.

## Funding rounds

- Series C, Jun 3, 2013, $16M — Advent Venture Partners, Balderton Capital, Serena
- Series B, Jun 18, 2011, $14M — Advent Venture Partners, Balderton Capital
- Series A, Jun 1, 2009 — Balderton Capital

## Investors

- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B, Series C
- Advent Venture Partners (https://capitalatlas.ai/funds/advent-venture-partners) — Series B, Series C
- Serena (https://capitalatlas.ai/funds/serena) — Series C