# World Golf Tour

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/world-golf-tour

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.wgt.com
- Total disclosed funding: $18M
- Latest round: Series C (Nov 20, 2012)
- Investors on record: 3

## About

World Golf Tour provides an immersive online golf gaming experience, utilizing advanced 3D technology that allows players to simulate real golf courses and compete globally.World Golf Tour (WGT) was founded in 1975 and is headquartered in San Francisco, US. It specializes in creating a realistic online golf gaming environment. In January 2016, the company was acquired by Topgolf International Inc for an undisclosed amount. The founder's history and previous ventures are not publicly available. WGT has raised a total of USD 0.10 mn in funding through its latest round, Series C, with notable investors including Battery Ventures, Icon Ventures, and Panorama Capital. The company's current valuation stands at USD 43.30 mn.World Golf Tour (WGT) specializes in providing a highly realistic online golf gaming experience, utilizing advanced GPS and 3D technology. Their core product is a free-to-play online golf game that features over 20 world-renowned golf courses, such as Pebble Beach and St. Andrews, allowing users to engage in realistic gameplay that simulates swinging, driving, chipping, and putting in various conditions. The game is accessible across multiple platforms, including Windows PC, Mac, and mobile devices (iOS, Android, and Amazon), which broadens its reach to a diverse customer base estimated at over 15 million players globally. WGT caters to golf enthusiasts looking for an immersive experience, offering additional features like a Pro Shop for upgraded virtual golf clubs and balls from top manufacturers, and a head-to-head multiplayer mode that fosters engagement among players. The company effectively serves markets in North America, Europe, and Asia, appealing to both avid golfers and casual gaming audiences.WGT's revenue model is primarily driven by the sale of virtual goods within its gaming platform, including premium items available in the Pro Shop. Players may purchase virtual golf clubs and balls, enhancing their gameplay experience. The company operates on a direct-to-consumer basis, allowing users to make purchases through the game, which facilitates a seamless transaction process. Revenue is generated as players invest in upgrades and enhancements to their gaming experience, contributing to the overall financial health of the platform. While specific pricing details for individual products are not disclosed, the structured nature of the transactions indicates a focus on microtransactions that cater to both casual and serious players, reinforcing user engagement and retention within the gaming ecosystem.Future growth plans for World Golf Tour include the continued development of new features and products, although specific upcoming launches have not been detailed. The company is currently focusing on expanding its market reach, particularly within North America, Europe, and Asia. Funding from the latest Series C round will support these initiatives as the company seeks to enhance its gaming experience and attract more users. The acquisition by Topgolf International Inc may also provide new opportunities for collaboration and expansion in the gaming and entertainment sectors.

## Funding rounds

- Series C, Nov 20, 2012, $0.1M — Battery Ventures, Panorama Capital, Icon Ventures
- Series C, Aug 3, 2009, $10M — Battery Ventures, Panorama Capital, Icon Ventures
- Series B, May 2, 2008, $8M — Battery Ventures, Panorama Capital
- Series A, Apr 10, 2007 — Battery Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A, Series B, Series C
- Panorama Capital — Series B, Series C
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series C