# Workfront

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/workfront

- Industry: Software
- Headquarters: Lehi, US
- Website: www.workfront.com
- Total disclosed funding: $91M
- Latest round: Series E (Jul 16, 2015)
- Investors on record: 7

## About

Based in the US, Workfront Inc. provides enterprise work management solutions that streamline marketing operations, enhance collaboration, and ensure project alignment with business objectives across multiple teams and applications.Workfront Inc. is a provider of enterprise work management solutions, founded in 2001 and headquartered in Lehi, Utah, US. The company has secured a total of USD 1,500 mn in funding, culminating in a TRADE SALE to Adobe Inc. in December 2020. Previously, it attracted investments from W Capital Partners, Susquehanna Growth Equity, and AB Private Credit Investors in March 2019 for USD 280 mn. The company has completed 9 deals to date, with the most recent deal being on November 9, 2020.Adobe Workfront is an enterprise work management solution that centralizes marketing operations across teams and applications. Its offerings include tools for campaign planning, brief creation, workflow automation, and project collaboration. The platform enhances visibility and streamlines execution, serving a diverse client base including marketing agencies and large enterprises across North America, Europe, and the Asia-Pacific regions. It integrates seamlessly with other Adobe products, including Adobe Experience Manager and Creative Cloud, to optimize content supply chains and customer experiences.Adobe Workfront operates on a subscription-based revenue model, providing a range of tiered pricing plans to fit varying organizational needs. Client transactions are structured as B2B agreements, granting access to project management and collaboration tools. Key offerings such as comprehensive planning and reporting functionalities are instrumental in enhancing client engagement and operational efficiency. Revenue is further supported by partnerships and integrations with other Adobe products, which augment the company's value proposition to clients, with pricing tailored based on client requirements.Following its acquisition by Adobe Inc. in December 2020, Workfront plans to leverage its resources to develop new products and expand its market reach. Specific plans for new product launches have not been disclosed. Targeted regions for expansion include Europe and Asia-Pacific, focusing on increasing market penetration by 2023. The recent funding from Adobe will be used to support these initiatives, enhancing Workfront's capabilities and extending its client base.

## Funding rounds

- Series E, Jul 16, 2015, $33M — Greenspring Associates, JMI Equity, Atlas Peak Capital
- Series D, Feb 4, 2014, $32M — University Venture Fund, Greenspring Associates, JMI Equity, Sorenson Capital, Escalate Capital Partners
- Series C, Aug 22, 2012, $13M — OpenView
- Series B, Dec 21, 2009, $6.5M — Greenspring Associates
- Series A, Jun 5, 2007, $6.8M — OpenView

## Investors

- OpenView (https://capitalatlas.ai/funds/openview) — Series A, Series C
- Greenspring Associates (https://capitalatlas.ai/funds/greenspring-associates) — Series B, Series D, Series E
- University Venture Fund (https://capitalatlas.ai/funds/university-venture-fund) — Series D
- JMI Equity (https://capitalatlas.ai/funds/jmi-equity) — Series D, Series E
- Sorenson Capital (https://capitalatlas.ai/funds/sorenson-capital) — Series D
- Escalate Capital Partners (https://capitalatlas.ai/funds/escalate-capital-partners) — Series D
- Atlas Peak Capital (https://capitalatlas.ai/funds/atlas-peak-capital) — Series E