# WORK180

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/work180

- Industry: Internet
- Headquarters: Melbourne, Australia
- Website: www.work180.com
- Total disclosed funding: $4.2M
- Latest round: Series A (Jun 25, 2020)
- Investors on record: 8

## About

Based in Australia, WORK180 is a platform dedicated to connecting women with endorsed employers that prioritize equitable workplaces, enabling informed job choices through transparent workplace policies and benefits.WORK180, founded in 2015, operates as a platform that links women to endorsed employers committed to equitable workplaces. The company is headquartered in Melbourne, Australia. The founders, Gemma Lloyd and Valeria Ignatieva, aim to enhance workplace culture for women and underrepresented groups. In October 2022, WORK180 raised USD 1.8 million in funding from investors including LaunchVic and Giant Leap, bringing the total amount raised to USD 1.8 million across 5 deals.WORK180's core offering centers around providing a platform that connects women with endorsed employers committed to fostering equitable workplaces. The platform allows users to search and compare employers based on key workplace policies and benefits that resonate with their career aspirations, including flexible working arrangements, paid parental leave, and career development opportunities. By serving a diverse client base across Australia, the United Kingdom, and the United States, WORK180 addresses the pressing need for transparency in workplace culture, particularly for women and underrepresented groups. The platform showcases employers who have been rigorously vetted and endorsed, thus ensuring that users can make informed choices based on the actual practices of these organizations. The end users include job seekers, particularly women, who are looking for supportive work environments, and employers seeking to attract and retain diverse talent.WORK180 generates revenue through strategic partnerships with endorsed employers seeking to enhance their visibility and attract top talent. The business model is primarily B2B, where companies pay for endorsement services that validate their commitment to creating inclusive workplaces. This endorsement enables employers to differentiate themselves in a competitive job market, while WORK180 benefits from these partnership agreements. Specific pricing structures and plans are tailored to the needs of individual employers, focusing on features such as enhanced listings and promotional opportunities within the platform.In October 2022, WORK180 raised USD 1.8 million in venture funding to support the growth of its online platform. The company plans to utilize this funding to enhance its product offerings and expand into new geographic markets. Specific markets targeted for expansion include the United States and the United Kingdom, aiming to increase its presence within these regions by mid-2023. Additionally, WORK180 is developing new features for its platform to better serve both job seekers and employers, with a focus on enhancing user experience and engagement.

## Funding rounds

- Series A, Jun 25, 2020, $1.1M — Investible, Skip Capital, Giant Leap, Zaycorp Pty Ltd, Westdon Pty. Ltd.
- Series A, Jul 25, 2019, $1.5M — StartMate, Investible, Skip Capital, TMB Capital, Giant Leap
- Series A, Aug 27, 2018, $0.8M — StartMate, Skip Capital, TMB Capital, Zaycorp Pty Ltd
- Seed, Apr 10, 2018, $0.8M — StartMate, Blackbird, Skip Capital, TMB Capital, Zaycorp Pty Ltd

## Investors

- StartMate (https://capitalatlas.ai/funds/startmate) — Seed, Series A
- Blackbird (https://capitalatlas.ai/funds/blackbird) — Seed
- Skip Capital (https://capitalatlas.ai/funds/skip-capital) — Seed, Series A
- TMB Capital (https://capitalatlas.ai/funds/tmb-capital) — Seed, Series A
- Zaycorp Pty Ltd — Seed, Series A
- Investible (https://capitalatlas.ai/funds/investible) — Series A
- Giant Leap (https://capitalatlas.ai/funds/giant-leap) — Series A
- Westdon Pty. Ltd. — Series A