# WordWatch

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wordwatch

- Industry: Internet
- Headquarters: Foster City, US
- Website: www.wordwatch.com
- Total disclosed funding: $1.4M
- Latest round: Series A (Jul 14, 2011)
- Investors on record: 1

## About

WordWatch, Inc. is a digital marketing technology firm that enhances online visibility through advanced web monitoring and analysis tools, helping businesses optimize their content and keyword performance effectively.Founded by Jacques Van Der Wilt, WordWatch, Inc. operates out of Foster City, US. The company focuses on improving digital marketing strategies and has received funding through a SERIES A round led by Credo Ventures on March 17, 2022, raising a total of USD 1.40 mn. The latest round of funding marks the total amount raised by the company.WordWatch offers a comprehensive suite of tools designed to enhance digital marketing strategies. Their flagship product is an advanced web monitoring and analysis platform that allows businesses to track keyword performance and optimize their content for better search engine visibility. This platform provides insights into user engagement, enabling businesses to adjust their marketing strategies based on real-time data. Their clientele includes marketing agencies, e-commerce businesses, and content creators across North America, Europe, and parts of Asia, all seeking effective digital marketing solutions.WordWatch generates revenue through subscription-based models, offering tiered pricing plans to accommodate various business sizes and needs. Clients typically engage with the platform through monthly or annual subscriptions, gaining access to features that enhance their marketing efforts. The revenue is significantly driven by their web monitoring tools, which provide actionable insights and analytics. Additionally, the company engages in direct-to-consumer transactions, allowing clients to purchase additional services or upgrades, while partnerships with marketing firms further bolster revenue streams by integrating WordWatch's services into their client offerings.Following the acquisition by Cart.com, Inc. in March 2022, WordWatch plans to leverage this partnership to expand into European markets, targeting increased brand access to over 2000 channels. The acquisition will support the development of new products aimed at enhancing their platform's capabilities, although specific launch dates have not been provided. The funding from the SERIES A round will be utilized to further these growth initiatives and expand their market reach.

## Funding rounds

- Series A, Jul 14, 2011, $1.4M — Credo Ventures

## Investors

- Credo Ventures (https://capitalatlas.ai/funds/credo-ventures) — Series A