# WORC Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/worc-co

- Industry: Retail
- Headquarters: Tokyo, Japan
- Website: https://lightupcoffee.com/worc
- Total disclosed funding: $0.3M
- Latest round: Seed (Dec 19, 2019)
- Investors on record: 1

## About

WORC Co., Ltd. is a Tokyo-based company specializing in premium specialty coffee products and services, dedicated to enhancing the coffee experience for consumers and businesses alike.Founded in 2019 in Tokyo, Japan, WORC Co., Ltd. focuses on delivering high-quality coffee solutions. The firm was established by Alex Apter, João De Simone, and Yuma Kawano, with Alex Apter serving as the CEO. The company raised JPY 30 million in Seed funding from ANRI on December 19, 2019, which represents the total amount raised to date.LIGHT UP COFFEE, under WORC Co., Ltd., offers a diverse range of high-quality specialty coffee products, including various coffee beans, subscription services, tasting sets, and coffee-related equipment. The company serves both individual consumers and commercial clients, operating mainly in the Japanese market while also providing wholesale and export services to international customers, enhancing the coffee brewing experience at home and in cafes.The revenue for LIGHT UP COFFEE is generated through direct-to-consumer sales via its online store and subscription services. Customers can buy individual products or subscribe for regular deliveries. This model, which may include promotions like gift items, aims to build customer loyalty. Additionally, the company engages in B2B transactions, supplying specialty coffee products and training to cafes and restaurants, thereby diversifying its revenue channels.WORC Co., Ltd. plans to leverage its recent Seed funding of JPY 30 million raised in December 2019 to develop new coffee products and expand its market reach. The company is targeting international markets for expansion, although specific regions and product launch dates have not been disclosed. Investments will likely focus on enhancing product offerings and scaling operations to cater to a growing customer base.

## Funding rounds

- Seed, Dec 19, 2019, $0.3M — ANRI

## Investors

- ANRI (https://capitalatlas.ai/funds/anri) — Seed