# Woozworld

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/woozworld

- Industry: Software
- Headquarters: Montreal, Canada
- Website: www.woozworld.com
- Total disclosed funding: $9M
- Latest round: Series B (Aug 30, 2011)
- Investors on record: 2

## About

Woozworld Inc. is a virtual world platform that enables users to create personalized avatars and engage in digital fashion through unique clothing and customization options. It caters primarily to young fashion enthusiasts.Woozworld Inc. operates as a virtual world focused on fashion, allowing users to create customized avatars. Founded by Eric Brassard and Valentina Romero, the company is headquartered in Montreal, Canada. In August 2011, Woozworld raised CAD 6.000 mn in a Series B funding round led by ID Capital and Inovia Capital, bringing its total amount raised to CAD 6.000 mn.Woozworld operates as a fashion and fame virtual world, primarily offering digital clothing items and customization options for avatars within their platform. Users engage with the service by creating personalized avatars and accessing weekly drops of new virtual fashion items, including themed outfits, accessories, and unique hairstyles. The platform caters to a diverse audience of fashion enthusiasts, particularly targeting younger demographics interested in digital self-expression and social interaction online. Woozworld's product offerings include themed collections, unique “Grabz” items that allow users to unlock additional accessories and colors, and special features like “Idol PoseZ” that enhance user experiences in the game. The service is available globally, with significant user bases in North America, Europe, and parts of Asia, serving millions of users who are engaged in both personal style expression and competitive elements like talent showcases.Woozworld generates revenue primarily through in-game transactions, which include the purchase of virtual items and accessories. These transactions often take the form of microtransactions where users buy individual clothing items or themed packs, contributing to the overall monetization of the platform. The company implements a digital currency system, allowing users to acquire items using Wooz, which can be purchased through various pricing plans tied to specific virtual products or bundles. Additionally, the company may establish partnerships with brands for exclusive clothing lines, further diversifying its revenue streams. The transaction structure is predominantly B2C, with users directly acquiring virtual fashion items for their avatars, thereby enhancing their gameplay and social experience.Woozworld aims to develop new products that enhance user engagement, with launches planned for new themed collections by early 2012. The company is also targeting expansion into European and Asian markets, with a focus on increasing its user base by the end of 2012. The recent Series B funding of CAD 6.000 mn will support these initiatives, allowing for enhanced marketing efforts and the development of new features to attract more users.

## Funding rounds

- Series B, Aug 30, 2011, $6M — Inovia Capital, ID Capital
- Series A, May 10, 2010, $3M — Inovia Capital, ID Capital

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Series A, Series B
- ID Capital — Series A, Series B