# Woovly India Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/woovly-india-private

- Industry: Internet
- Headquarters: Bengaluru, India
- Website: www.woovly.com
- Total disclosed funding: $1.8M
- Latest round: Series A (May 24, 2024)
- Investors on record: 6

## About

Woovly India Private Limited is an Indian e-commerce platform specializing in beauty and personal care products, offering a wide range of makeup, skincare, and wellness items tailored to diverse consumer needs.Founded in 2019 and headquartered in Bengaluru, India, Woovly India Private Limited is dedicated to providing beauty and personal care products through an online platform. The company has successfully raised USD 5.00 mn in Series A funding from investors such as Duane Park Capital, SOSV, and Shiprocket, with the latest deal occurring on July 11, 2023. The CEO, Venkat J, leads the firm, which has completed a total of 5 deals to date.Woovly focuses on a comprehensive array of products in the beauty and personal care sector, primarily targeting consumers in India. The core offerings include makeup, skincare, bath and body essentials, personal care items, hair care products, and a specialized selection for mothers. The company's product line aims to address various consumer needs, from skincare solutions and makeup application to wellness and relaxation through aromatherapy. Their end users encompass a diverse demographic, including women and men seeking quality personal care options. The products are marketed and sold through an online platform, allowing for access from various geographical markets beyond India, targeting urban centers with increasing demand for beauty and personal care products.In the most recent financial year of 2022, Woovly generated revenue amounting to USD 810,684.10, with an EBITDA of USD -1,404,336.50. The company generates revenue through direct-to-consumer transactions facilitated via their e-commerce platform, allowing customers to browse and purchase individual items across various product categories, catering to a wide consumer base at different price points.Woovly India Private Limited plans to leverage its recent Series A funding to develop and launch new product lines tailored for diverse consumer segments, aiming for releases in the upcoming quarters. The company is also targeting expansion into new geographical markets, with specific plans to enter tier-2 cities in India by late 2024. The funding raised in July 2023 will support these initiatives, enhancing their product development and market outreach efforts.

## Funding rounds

- Series A, May 24, 2024, $0.3M — VINNERS
- Series A, Feb 24, 2023, $1.2M — Duane Park Capital, Orbit Ventures
- Series A, Apr 16, 2022 — SOSV, Shiprocket, Duane Park Capital, IVY Growth Associates
- Seed, Oct 16, 2019, $0.3M — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Shiprocket — Series A
- Duane Park Capital — Series A
- IVY Growth Associates (https://capitalatlas.ai/funds/ivy-growth-associates) — Series A
- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Series A
- VINNERS (https://capitalatlas.ai/funds/vinners) — Series A