# Wootric

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wootric

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.wootric.com
- Total disclosed funding: $2.6M
- Latest round: Series A (Apr 19, 2016)
- Investors on record: 2

## About

Wootric, Inc. is a customer experience management company that leverages advanced analytics to provide insights through its Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) solutions.Founded in 2013, Wootric, Inc. is headquartered in San Francisco, US. The company specializes in customer experience management, helping businesses analyze customer feedback. Wootric received funding through a SERIES A round in January 2021, raising a total of USD 2.60 mn from investors including Cloud Apps Capital Partners and CSC Upshot Ventures. Prior to its acquisition by InMoment, Inc. in January 2021, Wootric had five notable deals.Wootric specializes in customer experience management through its primary offerings, which include the Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) solutions. These products enable businesses to gather, analyze, and act on customer feedback at critical points in the customer journey, thereby enhancing retention, engagement, and advocacy. By leveraging advanced machine learning capabilities, Wootric allows users to gain insights into customer sentiment and identify areas for improvement across various feedback sources. The platform serves a diverse client base, including companies like MindTouch and Zoom, and is utilized across multiple industries to enhance customer loyalty and satisfaction. Wootric’s solutions are available in various geographical markets, including North America, Europe, and parts of Asia, catering to organizations looking to optimize their customer experience.Wootric generates revenue primarily through subscription-based pricing models for its customer experience management solutions. Clients engage with Wootric by subscribing to different service tiers that provide varying levels of access to features such as real-time feedback analysis, custom dashboards, and integration with existing systems like Salesforce. The transaction structure emphasizes B2B relationships, wherein companies invest in Wootric’s platform to enhance their customer experience strategies. Specific pricing plans may include tiered subscriptions that cater to businesses of different sizes, allowing them to scale their usage based on needs. The flagship products, including NPS, CSAT, and CES, are central to the company’s offerings and are integral to the services provided to clients aiming to improve customer loyalty and operational efficiency.Wootric plans to leverage its recent funding from the Series A round to enhance its product offerings and expand its market presence. Specific upcoming products are not detailed, but the company aims to broaden its reach into new geographical regions, including deeper penetration into Europe and Asia. The acquisition by InMoment, Inc. is expected to facilitate these initiatives by integrating Wootric’s technologies with InMoment’s existing frameworks, thereby enhancing customer experience solutions available to clients.

## Funding rounds

- Series A, Apr 19, 2016, $2.6M — Cloud Apps Capital Partners, CSC Upshot Ventures

## Investors

- Cloud Apps Capital Partners (https://capitalatlas.ai/funds/cloud-apps-capital-partners) — Series A
- CSC Upshot Ventures (https://capitalatlas.ai/funds/csc-upshot-ventures) — Series A