# Wooga

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wooga

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.wooga.com
- Total disclosed funding: $32M
- Latest round: Series B (May 30, 2011)
- Investors on record: 4

## About

Wooga GmbH is a Berlin-based mobile game developer known for creating engaging narrative-driven games, particularly focusing on immersive storytelling and puzzle-solving experiences for casual gamers.Founded in 2009 in Berlin, Germany, Wooga GmbH specializes in mobile game development. The company was acquired by Playtika Ltd. in December 2018, although financial terms of the deal were not disclosed. Wooga has successfully raised a total of USD 24.00 mn through its latest funding round, a Series B round led by Highland Europe, with additional investments from Balderton Capital, HV Capital, and Tenaya Capital. Its current valuation stands at USD 130.55 mn.Wooga specializes in the development of mobile games that are centered around thoughtful and engaging narratives. Their core product offerings include titles such as "June’s Journey," a hidden object game set in the 1920s that combines elements of mystery, danger, and romance; "Ghost Detective," where players assume the role of a ghost solving puzzles to uncover their own murder; and "Pearl’s Peril," which follows a socialite navigating the complexities following her father's mysterious death. These games are designed to captivate players by providing immersive storytelling experiences while solving intricate puzzles. Wooga's primary customer base consists of casual gamers who enjoy narrative-driven gameplay and mobile gaming experiences, with their products available in multiple geographical markets, including North America, Europe, and Asia.Wooga generated revenue of USD 232.32 mn in 2023, with an EBITDA of USD 85.58 mn for the same year. The company primarily derives its income through in-app purchases within their mobile games, allowing players to access games for free while monetizing through the sale of virtual goods, hints, and additional content that enhance the gaming experience.Wooga is focusing on expanding its game portfolio with new products and enhancing user engagement through updates and new features in existing games. While specific upcoming releases have not been detailed, plans to penetrate new markets in Asia and South America are underway, targeted for 2024. The funding received from the Series B round will enable the company to invest in these initiatives, enhancing its development capabilities and marketing outreach.

## Funding rounds

- Series B, May 30, 2011, $24M — Balderton Capital, HV Capital, Tenaya Capital, Highland Europe
- Series A, Oct 23, 2009, $7.5M — Balderton Capital, HV Capital
- Seed, May 28, 2009, $0.7M — HV Capital

## Investors

- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Seed, Series A, Series B
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B
- Tenaya Capital (https://capitalatlas.ai/funds/tenaya-capital) — Series B
- Highland Europe (https://capitalatlas.ai/funds/highland-europe) — Series B