# Woofound

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/woofound

- Industry: Software
- Headquarters: Baltimore, US
- Website: www.traitify.com
- Total disclosed funding: $12M
- Latest round: Series B (Feb 20, 2020)
- Investors on record: 1

## About

Woofound, Inc. provides a visual-based pre-employment assessment tool that enhances the candidate experience and streamlines hiring processes, enabling organizations to evaluate applicant personality traits quickly and effectively.Founded in 2011 in Baltimore, US, Woofound, Inc. specializes in developing innovative assessment solutions. The company was acquired by Paradox, Inc. in August 2021 from various investors including JMI Equity. Daniel Sines, the founder, previously engaged in other business ventures prior to establishing Woofound. The company has been involved in 10 investment deals, with a notable Series B round in August 2021, raising USD 12.32 mn led by JMI Equity, which accounts for the total amount raised by the company.Traitify by Paradox primarily offers a visual-based pre-employment assessment tool designed to enhance the candidate experience and streamline the hiring process. The core product facilitates rapid personality assessments using images, enabling users to complete evaluations in just 90 seconds with a 96% completion rate. This innovative approach addresses challenges faced by traditional word-based assessments, which often result in low engagement rates. Traitify's assessments are utilized by organizations to prioritize applicant fit based on personality traits that align with successful performance in specific roles. The platform caters to a diverse clientele, including HR professionals and companies looking to improve their talent acquisition strategies. Traitify’s services are marketed primarily in North America and Europe, focusing on sectors that require efficient and unbiased hiring practices.Traitify's revenue model is structured around subscriptions and partnerships with businesses seeking to integrate their assessment tools into existing talent acquisition frameworks. Clients can utilize Traitify's personality API or the hosted SaaS platform to implement assessments directly into their applicant tracking systems (ATS) or career sites, enhancing their recruitment processes. Pricing plans are tailored to the needs of organizations, with a focus on delivering value through a streamlined hiring experience. By offering customized solutions, Traitify supports businesses in reducing time-to-hire and turnover rates, which can translate into significant cost savings. The company's flagship services, highlighted by their unique visual assessment technology, are positioned to appeal to a broad spectrum of industries focused on optimizing human capital management.Woofound, Inc. plans to leverage recent funding to streamline hourly hiring with fast, simple, next-generation assessments, enhancing their product offerings. The company aims to expand its market presence in North America and Europe, focusing on sectors that demand efficient hiring solutions, with specific plans to launch additional features and tools within the next 12 months. The funding received from the Series B round will support these initiatives as the company continues to refine its assessment technology and broaden its reach.

## Funding rounds

- Series B, Feb 20, 2020, $12M — JMI Equity

## Investors

- JMI Equity (https://capitalatlas.ai/funds/jmi-equity) — Series B