# Wondermento

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wondermento

- Industry: Internet
- Headquarters: London, UK
- Website: www.wondermento.com
- Total disclosed funding: $6M
- Latest round: Seed (Jan 31, 2022)
- Investors on record: 4

## About

Wondermento is a creative company specializing in themed apparel and holiday clothing, offering unique designs that cater to fans of popular franchises, particularly Disney.Wondermento, founded in 2013, is based in London, UK. The company focuses on themed apparel and has completed three notable deals. Their latest funding round was a Seed round on January 31, 2022, where they raised USD 6.000 mn led by CRV, alongside participation from Defy.vc and Underscore VC. The founder's prior experience is not specified, nor are there any references to subsidiaries or parent companies.Wondermento specializes in themed apparel and holiday clothing, offering a diverse range of products that cater to various fandoms, particularly those related to popular franchises such as Disney. Their inventory includes custom shirts featuring beloved characters from iconic movies, vintage designs, and seasonal attire designed for holidays like Halloween and Independence Day. The company targets families and individuals seeking unique clothing options that resonate with their favorite characters and stories, with an emphasis on personalization, such as custom names and ages on garments.Wondermento generates revenue through direct-to-consumer sales via their online store, allowing customers to purchase themed apparel items. The company employs a straightforward transaction structure, offering various pricing plans depending on specific products, including custom shirts and seasonal collections. Products range from casual tees to personalized apparel, appealing to a wide demographic that includes both children and adults. The pricing strategy reflects the uniqueness and customization options of their offerings, with flagship products, such as Disney-themed apparel, positioned as key revenue drivers.In January 2022, Wondermento raised USD 6.000 mn in Seed funding, led by CRV with contributions from other investors including Defy.vc and Underscore VC. This funding will support the development of new products and the expansion into new geographic markets. The company aims to launch additional themed collections in the coming year while targeting broader markets within North America and Europe for increased distribution by 2023.

## Funding rounds

- Seed, Jan 31, 2022, $6M — Underscore VC, Defy., CRV
- Seed, Jan 1, 2015, $0.1M — Prosper Capital

## Investors

- Prosper Capital (https://capitalatlas.ai/funds/prosper-capital) — Seed
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Seed
- Defy. (https://capitalatlas.ai/funds/defy) — Seed
- CRV (https://capitalatlas.ai/funds/crv) — Seed