# Wonder Brands S.A. de C.V

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wonder-brands-s-a-de-c-v

- Industry: Internet
- Headquarters: Mexico City, Mexico
- Website: www.wonderbrands.co
- Total disclosed funding: $36M
- Latest round: Series A (Aug 15, 2023)
- Investors on record: 12

## About

Based in Mexico City, Mexico, and founded in 2020, Wonder Brands operates as a holding company for digital sales brands in Latin America that sell on online platforms such as Amazon and Mercado Libre. The company was founded by Federico Malek and Nicolas Gonzalez Luna. In August 2023, Wonder Brands raised USD 15.5 million in Series A funding co-led by IDB Invest and Mountain Nazca, with participation from CoVenture, and Korify Capital. GBM Ventures, Infinitas Capital Group, and SilverCircle also participated in the round.

Wonder Brands' team is composed of Latino business experts and investors that offer a sequential process for investing and partnering with digital brands. The company selects brands that are highly sought after in the market and proceeds with offering the brands the necessary resources from negotiations to be able to have the brands arrive at informed decisions. Partner brands of the company are partnered with e-commerce experts that provide support in online marketing, technology, data science, and customer experience.

The company generates revenue through its investments in its partner brands.

## Funding rounds

- Series A, Aug 15, 2023, $16M — GBM Infraestructura, Nazca, Treville Capital Group, IDB Invest, Korify Capital, SilverCircle, Infinitas Capital Group
- Seed, Aug 12, 2021, $20M — Victory Park Capital, QED Investors, Endeavor Catalyst, Global Founders Capital, Hi Ventures, Nazca, Treville Capital Group, Korify Capital
- Seed, Mar 2, 2021 — QED Investors, Global Founders Capital, Hi Ventures, Nazca

## Investors

- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Hi Ventures (https://capitalatlas.ai/funds/hi-ventures) — Seed
- Nazca (https://capitalatlas.ai/funds/nazca) — Seed, Series A
- Victory Park Capital (https://capitalatlas.ai/funds/victory-park-capital) — Seed
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Seed
- Treville Capital Group (https://capitalatlas.ai/funds/treville-capital-group) — Seed, Series A
- Korify Capital (https://capitalatlas.ai/funds/korify-capital) — Seed, Series A
- GBM Infraestructura (https://capitalatlas.ai/funds/gbm-infraestructura) — Series A
- IDB Invest (https://capitalatlas.ai/funds/idb-invest) — Series A
- SilverCircle (https://capitalatlas.ai/funds/silvercircle) — Series A
- Infinitas Capital Group (https://capitalatlas.ai/funds/infinitas-capital-group) — Series A