# WomenChoice Industries

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/womenchoice-industries

- Industry: Consumer Products
- Headquarters: Tanga, Tanzania
- Website: www.womenchoice.co.tz
- Total disclosed funding: $0.2M
- Latest round: Seed (Mar 11, 2020)
- Investors on record: 1

## About

WomenChoice Industries is dedicated to producing affordable menstrual hygiene products, enhancing health and well-being for women and girls in underserved communities across Africa.Founded in 2018 and based in Tanga, Tanzania, WomenChoice Industries focuses on menstrual hygiene management products. The company has engaged in one deal, raising USD 0.2 million in Seed funding from GMC coLABS in March 2020, totaling USD 0.2 million raised.WomenChoice Industries specializes in producing and distributing a range of low-cost menstrual hygiene management products aimed at improving the health and well-being of women and girls. The company’s core offerings include reusable sanitary towels, postpartum maternity towels, reusable tampons, child and adult diapers, breast pads, and vomit/emesis kits, collectively designed to enhance menstrual health and hygiene. These products are designed to address the challenges of accessing affordable and hygienic menstrual materials, particularly in underserved communities across Africa. WomenChoice Industries serves a diverse clientele that includes young women and girls aged 10-24 years, educational institutions such as schools and universities, as well as local and international partners who support initiatives in menstrual hygiene management. The geographical markets for these products extend beyond the United Republic of Tanzania, targeting various countries within Africa where access to menstrual hygiene products is limited.The revenue model of WomenChoice Industries is structured around direct sales and partnerships with local and international organizations, which facilitate distribution and outreach of their menstrual hygiene products. Transactions occur primarily through B2B channels, where products are supplied to retailers, educational institutions, and NGOs for distribution to end users. The company engages in direct-to-consumer sales during outreach programs to young women and girls, ensuring that its products reach the communities that need them most. Specific pricing plans for flagship products, such as the reusable sanitary towels branded as "Salama Pads," reflect a commitment to affordability, making it accessible to the target demographic. Regular sales activities and collaborations with stakeholders enhance the company’s reach and impact, fostering an ecosystem of support around menstrual hygiene management.WomenChoice Industries plans to develop new products in its line aimed at further enhancing menstrual health, with launches expected in the near term. The company is actively exploring expansion into other regions within Africa by identifying specific markets with limited access to menstrual hygiene products by 2023. The recent Seed funding of USD 0.2 million raised from GMC coLABS will be utilized to support these initiatives and enhance distribution capabilities.

## Funding rounds

- Seed, Mar 11, 2020, $0.2M — GMC coLABS

## Investors

- GMC coLABS (https://capitalatlas.ai/funds/gmc-colabs) — Seed