# Wizer Feedback

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wizer-feedback

- Industry: Software
- Headquarters: Israel
- Website: www.getwizer.com
- Total disclosed funding: $5.5M
- Latest round: Series A (Sep 4, 2017)
- Investors on record: 4

## About

Wizer Feedback Ltd. is a consumer insights platform that integrates advanced technology with human expertise to deliver customized research solutions for businesses, enhancing their understanding of market dynamics.Founded in 2014 in Israel, Wizer Feedback Ltd. specializes in consumer insights, offering tailored research solutions. The company was co-founded by Alon Ravid and Mano Geva. The latest funding round was a Series A completed on September 4, 2017, led by State of Mind Ventures, with participation from Nielsen Innovate, raising a total of USD 4.00 mn. Wizer has completed 3 deals since inception.Getwizer operates as a consumer insights platform that merges advanced technology with human expertise to provide tailored research solutions. The company's core offering, WizerOne, utilizes AI, automation, and machine learning to facilitate rapid consumer research across various applications, including concept testing, brand tracking, and deep-dive profiling. This modular, building-block approach enables clients to customize their research methods to maximize impact and efficiency, allowing for iterative testing that enhances performance with each study. Getwizer's clientele includes notable brands across diverse sectors, such as Next Insurance and Sony, with a focus on markets in North America and Europe, ensuring their products meet the demands of a global audience while addressing consumer trends and behaviors.Getwizer's revenue is generated primarily through subscription-based services that allow clients to access its suite of research tools and insights. Clients engage in transactions that typically involve annual or monthly subscriptions for continuous access to the WizerOne platform and its features, which aid in data-driven decision-making throughout the product development lifecycle. The structure of these transactions can also encompass partnerships with brands looking for customized research solutions, thereby aligning with their strategic goals. Specific pricing structures for these services are tailored to client needs, reflecting the comprehensive nature of the insights provided. The platform's unique offerings, including its hybrid model combining technology and expert human analysis, position it as a vital resource for brands seeking to enhance their understanding of consumer sentiment and market dynamics.Wizer Feedback Ltd. is focusing on developing new products and enhancing its existing platform capabilities. The company aims to expand its services into additional markets in North America and Europe by 2025. The recent Series A funding of USD 4.00 mn will support these initiatives, enabling Wizer to enhance its technology and broaden its reach in the consumer insights sector.

## Funding rounds

- Series A, Sep 4, 2017, $4M — Nielsen Innovate, State of Mind Ventures
- Seed, Dec 31, 2015, $0.9M — Z Venture Capital, Nielsen Innovate, Barinboim Group
- Seed, Apr 1, 2014, $0.6M — Nielsen Innovate

## Investors

- Nielsen Innovate (https://capitalatlas.ai/funds/nielsen-innovate) — Seed, Series A
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Seed
- Barinboim Group (https://capitalatlas.ai/funds/barinboim-group) — Seed
- State of Mind Ventures (https://capitalatlas.ai/funds/state-of-mind-ventures) — Series A