# Wize

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wize

- Industry: Internet
- Headquarters: Burlingame, US
- Website: www.wize.com
- Total disclosed funding: $5M
- Latest round: Series B (Dec 19, 2008)
- Investors on record: 2

## About

Wize is an innovative e-commerce platform focused on enhancing online shopping experiences through effective comparison shopping services tailored for merchants and consumers alike.Wize, founded in 2005, operates as a comparison shopping service aimed at optimizing the visibility and engagement for online merchants. The company is headquartered in Burlingame, California, US. Notably, Wize was acquired by NexTag, a portfolio company of Providence Equity Partners, in July 2010 for an undisclosed amount. The founder's history is not publicly detailed, and there is no information about prior ventures.Wize specializes in offering comprehensive e-commerce solutions through its robust network of comparison shopping sites. It aids merchants in enhancing their visibility and customer engagement by integrating product data from a wide partner network, creating tailored shopping experiences across various digital platforms to facilitate customer acquisition and retention.Wize utilizes a multi-faceted revenue model that encompasses B2B partnerships with over 5,000 merchants across 22 countries. These collaborations leverage Wize's extensive product data and advertising capabilities, facilitating transactions through integrated marketing solutions. Revenue is primarily generated from structured agreements that may involve performance-driven partnerships associated with the promotion of approximately 200 million SKUs.The most recent deal for Wize occurred on July 9, 2010, when it was acquired by NexTag. The current growth strategies and future product launches have not been detailed publicly, and there are no specific plans mentioned for market expansion or utilization of recent funding as the focus is now under NexTag.

## Funding rounds

- Series B, Dec 19, 2008, $1M — Mayfield Fund
- Series A, Jan 22, 2007, $4M — Mayfield Fund, Bessemer Venture Partners

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series A, Series B
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A