# Wiv Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wiv-labs

- Industry: Marketing/Advertising
- Headquarters: Seongnam, South Korea
- Website: www.wivlabs.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Sep 9, 2013)
- Investors on record: 1

## About

Wiv Labs, based in Seongnam, South Korea, specializes in automated marketing solutions, utilizing proprietary technology to streamline campaign management across various advertising platforms such as Naver, Google, Meta, and Kakao.Founded in 2013 in Seongnam, South Korea, Wiv Labs focuses on providing automated marketing solutions. The company has successfully raised KRW 500 million in Seed funding from Kakao Ventures in September 2013, marking its initial investment target. There are no noted changes in its business strategy.Wiv Labs specializes in automated marketing solutions, utilizing proprietary technology such as the Wiv Bot to streamline campaign management across multiple advertising channels, including Naver, Google, Meta, and Kakao. Their core offerings include the Wiv Bot Manager, which automates tasks like setup, reporting, and optimization, ensuring efficient handling of complex data integrations from various sources, including customer relationship management (CRM) systems and offline data. Additionally, the company offers the Wiv Tracker and Wiv Trigger, which leverage first-party and third-party data to enhance campaign effectiveness through real-time insights and automated performance adjustments. Wiv Labs serves a diverse client base primarily in e-commerce, consumer goods, and digital marketing sectors across South Korea, aiming for broader international expansion.Wiv Labs generates revenue through a subscription-based model, providing clients access to a suite of marketing automation tools and analytics services. Clients engage in partnerships for integrated access to Wiv Labs' platform, including flagship products like the Wiv Bot and Wiv Tracker. The transaction structure is primarily B2B, with clients paying subscription fees for the automation features of the Wiv Bot and associated analytics services. Pricing plans for products are customized based on client needs, enabling tailored solutions that enhance advertising efficiency and effectiveness.Wiv Labs plans to utilize the KRW 500 million raised in Seed funding from Kakao Ventures in September 2013 to enhance product development and market reach. Upcoming products are being designed to further optimize campaign management processes. The company aims to expand into new markets, focusing on international regions over the next three years. Specific release dates and geographic targets are yet to be announced.

## Funding rounds

- Seed, Sep 9, 2013, $0.5M — Kakao Ventures

## Investors

- Kakao Ventures (https://capitalatlas.ai/funds/kakao-ventures) — Seed