# Withwheat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/withwheat

- Industry: Food
- Headquarters: Beijing, China
- Website: www.withwheat.com
- Total disclosed funding: $15M
- Latest round: Series B (Jan 6, 2018)
- Investors on record: 6

## About

Withwheat is a China-based company specializing in the production of premium baked goods, focusing on artisanal bread and pastries made from natural ingredients for health-conscious consumers.Founded in 2013 in Beijing, China, Withwheat operates in the baked goods sector, specifically producing high-quality bread and pastries. The company has not undergone significant pivots or mergers since its inception. As of January 2018, it has raised CNY 100 million in its Series B funding round, with total funding amounting to CNY 100 million from investors including Sigma Square Capital, Ameba Capital, and Zhencheng Capital. No information regarding subsidiaries or previous companies founded by the CEO is available.Withwheat specializes in the production and sale of high-quality baked goods, emphasizing artisanal bread that caters to a discerning customer base. The company's core offerings include freshly baked loaves, pastries, and other items that prioritize natural ingredients and traditional baking techniques, aiming to meet the demand for healthier, organic, and gourmet options in the food market.Withwheat generates revenue through direct-to-consumer sales at its retail locations and partnerships with local cafes and restaurants. The company operates on a business-to-consumer (B2C) model, offering a variety of products individually or in bundles. Pricing reflects the premium quality of their offerings, with flagship products at a higher price point, complemented by promotions and seasonal items that encourage repeat purchases and foster customer loyalty.Withwheat plans to launch new product lines in the coming year, focusing on innovative baked goods that cater to evolving consumer preferences. The company is also targeting expansion into additional urban centers in China by 2025 to reach more health-conscious consumers. The recent Series B funding of CNY 100 million will support these initiatives, aiding in product development and enhancing market penetration.

## Funding rounds

- Series B, Jan 6, 2018, $15M — Ameba Capital, Sigma Square Capital, Zhencheng Capital
- Series A, Sep 4, 2017 — Zhencheng Capital
- Angel, Mar 21, 2016 — Cathay Capital, Sinovation Ventures, Ameba Capital, Light-Up Capital

## Investors

- Cathay Capital — Angel
- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Angel
- Ameba Capital (https://capitalatlas.ai/funds/ameba-capital) — Angel, Series B
- Light-Up Capital — Angel
- Zhencheng Capital (https://capitalatlas.ai/funds/zhencheng-capital) — Series A, Series B
- Sigma Square Capital (https://capitalatlas.ai/funds/sigma-square-capital) — Series B