# Within Unlimited

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/within-unlimited

- Industry: Media
- Headquarters: Los Angeles, US
- Website: www.with.in
- Total disclosed funding: $53M
- Latest round: Series B (Jul 26, 2017)
- Investors on record: 15

## About

Within Unlimited Inc. develops innovative immersive technologies, specializing in virtual reality fitness and storytelling applications that engage users through interactive experiences. Their flagship products cater to both fitness enthusiasts and families, fostering community involvement.Founded in 2014 and headquartered in Los Angeles, US, Within Unlimited Inc. focuses on immersive technology solutions. The company launched its flagship product, Supernatural, in 2020, shifting its strategy towards fitness applications. The company has secured a total of USD 40.00 mn through a Series B funding round, with notable investors including Andreessen Horowitz and Emerson Collective. In October 2021, Facebook, Inc. agreed to acquire Within Unlimited Inc., valuing the company at USD 400 mn, with the transaction completed in February 2023.Within's primary offerings include the Supernatural virtual reality fitness platform and the Within app. Supernatural combines workouts with stunning virtual environments and real-time coaching, providing a full-body fitness experience. The Within app, originally launched in 2016, serves as a platform for cinematic VR storytelling. The company has also developed augmented reality experiences like Wonderscope, which enhances children's reading skills. These products cater to a diverse audience across North America, Europe, and Asia.Within generates revenue primarily through subscription models for its Supernatural fitness platform, offering both monthly and annual plans. Users access a variety of fitness experiences directly via the app on different VR platforms. The comprehensive service features guided exercises, meditation, and community engagement, supported by partnerships with fitness organizations to enhance user experiences and drive customer retention.Looking ahead, Within Unlimited Inc. plans to expand its product line and market presence. The company is focused on launching new immersive experiences and enhancing existing offerings. The recent funding will support these initiatives, allowing for expansion into new geographic markets. The acquisition by Facebook, Inc. also positions Within for significant growth in the immersive technology sector.

## Funding rounds

- Series B, Jul 26, 2017, $40M — Temasek Holdings, Andreessen Horowitz, The Raine Group, Twenty-First Century Fox, Inc., WPP, Emerson Collective, MaC Venture Capital
- Series A, Jun 16, 2016, $13M — Andreessen Horowitz, Live Nation, The Raine Group, Twenty-First Century Fox, Inc., Vice Media Inc., Freelands Ventures, WME Ventures, Tribeca Enterprises, Annapurna Pictures
- Seed, Apr 2, 2015 — Andreessen Horowitz, Live Nation, The Raine Group, Marker, Vice Media Inc., Techammer, WME Ventures

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed, Series A, Series B
- Live Nation — Seed, Series A
- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Seed, Series A, Series B
- Marker (https://capitalatlas.ai/funds/marker) — Seed
- Vice Media Inc. — Seed, Series A
- Techammer — Seed
- WME Ventures (https://capitalatlas.ai/funds/wme-ventures) — Seed, Series A
- Twenty-First Century Fox, Inc. — Series A, Series B
- Freelands Ventures — Series A
- Tribeca Enterprises — Series A
- Annapurna Pictures — Series A
- Temasek Holdings — Series B
- WPP — Series B
- Emerson Collective — Series B
- MaC Venture Capital (https://capitalatlas.ai/funds/mac-venture-capital) — Series B