# Wishi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wishi

- Industry: Consumer Products
- Headquarters: Jerusalem, Israel
- Website: www.wishi.me
- Total disclosed funding: $0.4M
- Latest round: Seed (Aug 22, 2016)
- Investors on record: 3

## About

Wishi offers an online personal styling service that connects clients with professional stylists, enhancing their shopping experience through personalized wardrobe solutions tailored to individual preferences.Wishi is a personal styling platform that connects users with professional stylists. The company, headquartered in Jerusalem, Israel, was co-founded by Clea O'Hana, Karla Welch, Lia Kislev, and Shay Hasson. In August 2016, Wishi raised GBP 0.181 million in Seed funding led by Seedrs Limited and Venrex Investment Management, marking a pivotal moment in the company's growth journey.Wishi provides an innovative online personal styling service that connects users with professional stylists to enhance their shopping experience. The core offering leverages a user-friendly quiz designed to match clients with stylists who understand their individual preferences and needs, addressing various occasions from casual wear to formal events. The service accommodates a diverse clientele, ranging from petite to plus sizes, facilitating personalized wardrobe enhancement by integrating items clients already own. Wishi operates in multiple geographical markets, including North America and select regions in Europe, appealing to a broad audience seeking convenient and customized fashion solutions. This platform simplifies the shopping process by curating selections based on size, budget, and availability, reinstating the joy of clothing purchase.Wishi's revenue generation model is primarily based on subscription services, where clients may engage stylists for ongoing personal shopping support. Customers may choose from various pricing plans, such as the Lux Package, which offers enhanced features or exclusive access to stylist services. Transactions are executed directly between the stylists and clients, ensuring a streamlined process where clients receive curated fashion items that fit their personal style. As clients purchase recommended items, Wishi benefits from both subscription fees and potential partnerships with brands featured in their offerings. This dual revenue structure supports Wishi's mission of providing tailored fashion guidance while fostering relationships with a wide array of retailers and brands globally.Following the Seed funding round in August 2016, where Wishi raised GBP 0.181 million, the company plans to invest in developing new features and expanding its service offerings. Wishi is also exploring entry into additional European markets, aiming for a broader presence by 2025. The funding will facilitate product enhancements and support marketing initiatives targeting these new regions.

## Funding rounds

- Seed, Aug 22, 2016, $0.2M — Venrex, Seedrs Limited
- Seed, Aug 1, 2011, $0.2M — Wekix

## Investors

- Wekix (https://capitalatlas.ai/funds/wekix) — Seed
- Venrex (https://capitalatlas.ai/funds/venrex) — Seed
- Seedrs Limited — Seed