# Wise Owl Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wise-owl-holdings

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.theowlsbrew.com
- Total disclosed funding: $9.2M
- Latest round: Series A (Oct 28, 2020)
- Investors on record: 3

## About

Based in New York, US, and founded in 2013, Wise Owl Holdings LLC, trading under the name of Owl’s Brew offers alcoholic and non-alcoholic cocktail mixers consisting of various flavors. The company was co-founded by Jennie Ripps and Maria Littlefield and is backed by investors including  Cambridge Companies SPG and ZX Ventures in a USD 9 million Series A funding in 2021. It has won various awards from  Forbes, Sofi Awards, New York International Spirits Competition, and BevNet New Beverage Showdown among others.

Owl's Brew uses organic tea and botanicals in making fresh-brew tea mixed with real fruit juice and a splash of real cane sugar. The company's Boozy Tea lineup consists of six flavors including Matcha and Pineapple, English Breakfast Tea and Lemon, Darjeeling & Hibiscus Flow-ers, White Tea and Watermelon, Jasmine & Blueberry and Spiced Chai and Cranberry. It also sells coolers, hats, and bags on its online store.

The company generates revenue from the sales of Boozy Tea and has experienced 918% growth since its launch as a result of its expansion from 10 to 18 markets across the U.S.

Owl's Brew plans to expand its market reach and product distribution nationwide, invest in marketing initiatives, and grow the team.

## Funding rounds

- Series A, Oct 28, 2020, $9.2M — Connecticut Innovations
- Series A, Jun 2, 2017 — Cambridge Companies SPG, ZX Ventures

## Investors

- Cambridge Companies SPG (https://capitalatlas.ai/funds/cambridge-companies-spg) — Series A
- ZX Ventures (https://capitalatlas.ai/funds/zx-ventures) — Series A
- Connecticut Innovations (https://capitalatlas.ai/funds/connecticut-innovations) — Series A