# Wink Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wink-labs

- Industry: Internet
- Headquarters: Mountain View, US
- Website: www.wink.com
- Total disclosed funding: $12M
- Latest round: Series B (Dec 1, 2012)
- Investors on record: 4

## About

Wink Labs Inc. specializes in smart home technology, providing a unified platform that connects various smart devices for effortless monitoring and control through its Wink Hub and App.Wink Labs Inc. is a smart home technology company based in Mountain View, US, that focuses on integrating various home automation devices. The company was founded by Jake Perez and has undergone strategic pivots to enhance its product offerings. As of December 2012, Wink raised USD 6.2 mn in Series B funding from Cambrian Ventures, Endeavor Group, and Greylock Partners, bringing the total amount raised to USD 6.2 mn. The company has completed a total of 5 deals to date.Wink offers an integrated smart home platform designed to unify various smart devices through a single application. The core product is the Wink Hub, which connects and manages a wide range of smart home devices, including lighting, security systems, and HVAC controls, allowing users to monitor and control their home environment effortlessly. The Wink App enables users to create customized interactions between devices through features like in-app Robots and Shortcuts, facilitating automation such as turning on lights and adjusting temperature upon unlocking the front door. The platform supports a diverse array of brands, including Nest, Philips, and Honeywell, providing customers with extensive choice and flexibility in their smart home configurations. Wink primarily serves consumers in the United States, expanding its offerings to international markets to enhance its user base.Wink generates revenue through a subscription model that allows users to access full features of the Wink platform, including cloud control and advanced automation capabilities. Users pay a monthly fee to subscribe to the service, which complements the purchase of smart home devices compatible with the Wink Hub. Additionally, Wink engages in partnerships with retailers to facilitate the sale of its smart home products, such as the Wink Hub and connected devices like the Kwikset SmartCode Deadbolt and Philips Hue Lighting Starter Kit. This direct-to-consumer approach, combined with strategic partnerships, enhances revenue opportunities while fostering customer loyalty through the seamless integration of various smart technologies. Pricing for subscription services and individual products varies, ensuring a range of options to meet different customer needs.Wink Labs Inc. is focused on designing and launching new products to enhance its smart home ecosystem, with plans for upcoming releases in the near future. The company is also targeting expansion into international markets to broaden its user base. The recent funding raised in December 2012 will be utilized to support these initiatives, enhancing product development and market reach.

## Funding rounds

- Series B, Dec 1, 2012 — Mangrove Capital Partners
- Series B, Sep 30, 2005, $6.2M — Greylock Partners, Cambrian Ventures, Endeavor Group
- Series A, Jan 1, 2005, $6.2M — Greylock Partners, Cambrian Ventures

## Investors

- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A, Series B
- Cambrian Ventures — Series A, Series B
- Endeavor Group — Series B
- Mangrove Capital Partners (https://capitalatlas.ai/funds/mangrove-capital-partners) — Series B