# Wine in Black

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wine-in-black

- Industry: Logistics & Distribution
- Headquarters: Berlin, Germany
- Website: www.wine-in-black.de
- Latest round: Series C (May 19, 2015)
- Investors on record: 6

## About

Wine in Black GmbH is an online retailer specializing in premium wines and champagnes, offering a curated selection to enhance the purchasing experience for wine enthusiasts and casual drinkers alike.Founded in 2011, Wine in Black GmbH operates as an e-commerce platform focused on premium wine retail. The company is headquartered in Berlin, Germany, and has successfully conducted 6 deals up to 2019. Christian Fricke leads the company, bringing experience from previous ventures in the wine and retail sectors. In January 2019, the company was acquired by Viva Wine & Spirits, with the financial terms remaining undisclosed.Wine in Black specializes in the online retail of premium wines and champagnes, offering over 1,000 carefully selected wines that are vetted by experts. Their product range includes red, white, rosé, sparkling, and non-alcoholic wines, catering to both casual wine drinkers and connoisseurs. The company focuses on quality and customer satisfaction, providing features such as climate-neutral shipping and a 30-day return policy, primarily serving customers in Germany and other European markets.Wine in Black operates a direct-to-consumer sales model through its e-commerce platform, enabling customers to purchase individual bottles or curated wine packages at competitive prices. Their revenue structure leverages promotional pricing and special offers, enhancing customer engagement and repeat purchases. The company features flagship wines from renowned regions like Bordeaux and Burgundy, supported by critical appraisals.Following the acquisition in January 2019, Wine in Black aims to expand its product offerings and enter new geographic markets. The company is exploring the introduction of new wine varieties and exclusive selections, which are expected to be launched in the upcoming quarters. With the recent acquisition, Wine in Black is positioned to utilize resources for market expansion, focusing on increasing its presence in additional European countries by the end of 2023.

## Funding rounds

- Series C, May 19, 2015 — Headline, b2venture, Passion Capital, Black River Ventures, Project A
- Series C, Jul 23, 2014 — Headline, b2venture, Bright Capital, Passion Capital, Project A
- Series B, Dec 1, 2012 — Bright Capital, Project A
- Series A, Feb 1, 2012 — Project A

## Investors

- Project A (https://capitalatlas.ai/funds/project-a) — Series A, Series B, Series C
- Bright Capital — Series B, Series C
- Headline (https://capitalatlas.ai/funds/headline) — Series C
- b2venture (https://capitalatlas.ai/funds/b2venture) — Series C
- Passion Capital — Series C
- Black River Ventures (https://capitalatlas.ai/funds/black-river-ventures) — Series C