# Windsor Circle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/windsor-circle

- Industry: Software
- Headquarters: Durham, US
- Website: www.windsorcircle.com
- Total disclosed funding: $8.7M
- Latest round: Series B (Sep 16, 2014)
- Investors on record: 4

## About

Windsor Circle, Inc. provides advanced customer retention solutions, specializing in predictive analytics and automated marketing systems that enhance customer engagement for businesses.Founded in 2011 and headquartered in Durham, US, Windsor Circle, Inc. focuses on customer retention technologies. The company has successfully completed 14 deals, with its most recent funding round occurring on October 16, 2017, raising USD 0.690 mn. The firm was founded by individuals with a background in tech and marketing, although specific details about the founder's previous ventures are not disclosed.Windsor Circle specializes in delivering advanced customer retention solutions through its core product offerings, which include predictive analytics and automated marketing systems. These products assist businesses in understanding customer behavior and preferences, enhancing customer engagement and loyalty. Their platform utilizes sophisticated algorithms to analyze purchase data and generate actionable insights, enabling businesses to tailor their marketing strategies effectively. The primary end users of Windsor Circle's services are e-commerce retailers, consumer goods brands, and subscription services, which benefit from targeted marketing campaigns aimed at increasing customer retention rates. The company operates primarily in the North American and European markets, focusing on industries that prioritize customer relationship management and data-driven marketing strategies.Windsor Circle generates revenue through a subscription-based model, providing clients with access to its advanced analytics and marketing automation tools. Businesses typically enter into annual contracts, which include tiered pricing based on the scale of the services utilized and the volume of data processed. This revenue structure allows for predictable income streams while providing clients flexibility according to their specific marketing needs. The company's flagship products are integral to this transaction model, as they offer distinct features that cater to the individual requirements of clients, enhancing their ability to execute targeted marketing campaigns. As a result, Windsor Circle has cultivated partnerships with a diverse client base, including mid-size and large retailers, who leverage the platform to optimize their customer engagement efforts.Windsor Circle plans to utilize the capital raised in October 2017 to expand its product offerings and further enhance its analytics capabilities. There are initiatives underway to develop new features aimed at improving customer insights and predictive tools, with expected releases in the next 12 months. Additionally, the company is targeting expansion into the Asian market by 2025, seeking to establish a foothold in regions that show increased demand for customer retention technologies. This strategic growth is aligned with their long-term vision of becoming a leader in customer engagement solutions.

## Funding rounds

- Series B, Sep 16, 2014, $1M — Origin Ventures
- Series B, Aug 12, 2014, $5.3M — Comcast Ventures, IDEA Fund Partners, Triangle Angel Partners
- Series A, Nov 14, 2013, $0.9M — IDEA Fund Partners, Triangle Angel Partners
- Series A, Dec 20, 2012, $0.7M — IDEA Fund Partners, Triangle Angel Partners
- Series A, Jun 1, 2012, $0.4M — IDEA Fund Partners
- Seed, Apr 27, 2011, $0.3M — IDEA Fund Partners

## Investors

- IDEA Fund Partners (https://capitalatlas.ai/funds/idea-fund-partners) — Seed, Series A, Series B
- Triangle Angel Partners — Series A, Series B
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series B
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series B