# Windmill

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/windmill-2

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.windmillair.com
- Total disclosed funding: $18M
- Latest round: Series A (Oct 8, 2024)
- Investors on record: 8

## About

Windmill, based in the US, specializes in innovative air care solutions, offering products such as air purifiers and air conditioning units that blend efficiency with contemporary design for residential climate control.Founded in 2018 and headquartered in New York, Windmill focuses on modern air care solutions. The founders, Danny Mayer, Michael Mayer, and Ryan Figlia, have a background in design and technology. Windmill raised USD 5.00 mn in Series A funding on October 8, 2024, co-led by YETI Capital, Pentland Ventures, and Dot Capital, marking a pivotal step in their growth strategy. The company has completed three funding deals to date.Windmill Air specializes in the design and manufacture of modern air care solutions, including air purifiers, air conditioning units, and fans, which collectively address the need for efficient and aesthetically pleasing climate control in residential spaces. Their flagship product, the Windmill AC unit, features a minimalist design that integrates seamlessly into home environments, providing efficient cooling performance through a user-friendly interface and a top-rated mobile application. The air purifiers enhance indoor air quality, catering to health-conscious consumers who prioritize clean air. Windmill's products are particularly popular among homeowners in urban settings, where space is at a premium, and stylish functionality is a significant consideration.Windmill Air generates revenue through direct-to-consumer sales of its products via its online store, with a diverse pricing structure aimed at making their air care solutions accessible to a broad customer base. The Windmill AC unit is priced at approximately USD 299, while the air purifier costs around USD 369. Customers may also purchase complementary products such as fans and air filters. The company promotes various bundles and offers free shipping, encouraging higher sales volume and customer retention. Windmill Air operates a straightforward business model that supports individual purchases rather than subscription services.In October 2024, Windmill raised USD 5.00 mn in Series A funding to support brand-building and marketing efforts, sales and distribution initiatives, and the continued development of its smart product suite, starting with the Windmill air purifier. The company plans to launch new products in the coming year, targeting expansion into additional urban markets across the United States. These efforts will be bolstered by the recent funding, enabling Windmill to enhance its market presence and product offerings.

## Funding rounds

- Series A, Oct 8, 2024, $5M — Dot Capital, YETI Capital, Pentland Ventures, SuperAngel.Fund
- Series A, Sep 5, 2023, $7.5M — Dot Capital, YETI Capital, Superangel, Pentland Ventures
- Seed, May 11, 2021, $5M — Graph Ventures, Pentland Ventures, Next Play Ventures, UNTITLED

## Investors

- Graph Ventures (https://capitalatlas.ai/funds/graph-ventures) — Seed
- Pentland Ventures (https://capitalatlas.ai/funds/pentland-ventures) — Seed, Series A
- Next Play Ventures (https://capitalatlas.ai/funds/next-play-ventures) — Seed
- UNTITLED (https://capitalatlas.ai/funds/untitled) — Seed
- Dot Capital (https://capitalatlas.ai/funds/dot-capital) — Series A
- YETI Capital (https://capitalatlas.ai/funds/yeti-capital) — Series A
- Superangel (https://capitalatlas.ai/funds/superangel) — Series A
- SuperAngel.Fund (https://capitalatlas.ai/funds/superangel-fund) — Series A