# Willow Cup

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/willow-cup

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.willowcup.com
- Latest round: Seed (Aug 8, 2017)
- Investors on record: 1

## About

Willow Cup, Inc. focuses on providing innovative and eco-friendly drinking solutions aimed at reducing single-use plastics, specifically through reusable cups designed for sustainability in the food and beverage sector.Founded in 2016 in San Francisco, US, Willow Cup, Inc. specializes in eco-friendly drinking solutions and was founded by Sara Bonham. The company has undergone a strategic focus on sustainability, with its most recent deal occurring on August 8, 2017, when it raised funding from SOSV.Willow Cup specializes in innovative solutions aimed at enhancing convenience and sustainability in the food and beverage sector. The company primarily offers a range of eco-friendly, reusable drinking cups designed to reduce single-use plastic consumption. These cups are engineered from high-quality materials that are both durable and environmentally safe, catering primarily to eco-conscious consumers and businesses looking to improve their sustainability practices. The flagship product of Willow Cup has garnered attention for its unique design, which incorporates smart technology to track usage and promote responsible consumption. The company targets markets in North America and Europe, focusing on partnerships with cafes, restaurants, and event organizers who aim to provide sustainable options to their customers while addressing the growing demand for environmentally friendly solutions.Willow Cup's revenue model is structured around direct sales to businesses, as well as partnerships with retailers and wholesalers. Transactions typically occur through bulk ordering agreements, where clients purchase large quantities of the reusable cups to offer in their establishments or resell in retail environments. This B2B approach allows the company to secure long-term contracts with clients, enhancing customer loyalty and repeat business. Pricing plans for the products are tiered based on volume, with discounts offered for larger orders to incentivize bulk purchases. The company’s flagship products, characterized by their sustainability and innovative design, play a significant role in driving sales and fostering relationships within the food and beverage industry.Willow Cup, Inc. plans to leverage its recent funding from August 2017 to enhance product development and expand its market reach. The company is working on new designs for reusable cups that incorporate advanced tracking features, with a targeted launch within the next year. Additionally, there are plans to expand into additional markets in Europe by the end of 2023, further solidifying its presence in the eco-friendly beverage sector.

## Funding rounds

- Seed, Aug 8, 2017 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed