# Willbox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/willbox

- Industry: Software
- Headquarters: Yokohama-shi, Japan
- Website: https://willbox.jp/
- Total disclosed funding: $5.7M
- Latest round: Series A (Oct 24, 2022)
- Investors on record: 8

## About

Based in Japan, Willbox Inc. specializes in innovative storage solutions, offering modular storage boxes that enhance organization and optimize space for personal and commercial users.Willbox Inc., founded in 2019 and headquartered in Yokohama, Japan, focuses on developing storage solutions. The company has completed 2 deals and recently raised JPY 700 million in Series A financing on October 24, 2022, to support its growth strategies. The funding was led by returning investors such as SMBC Venture Capital, with participation from other notable investors including ANOBAKA and Mitsubishi UFJ Capital. The founder's history is not detailed in the provided information.Willbox specializes in innovative storage solutions, primarily offering a range of modular storage boxes designed to optimize space and enhance organization for both personal and commercial use. The company’s products cater to various sectors, including residential, retail, and logistics, addressing challenges related to clutter and inefficiency in space utilization. Their flagship product, the SmartBox, integrates advanced technology that allows users to track and manage their stored items through a mobile application, improving accessibility and inventory management. Willbox's offerings have been well-received in major urban markets across Japan, notably in Tokyo and Osaka, where the demand for efficient storage solutions is critical due to limited living spaces and high population density. The customer base includes individuals, small businesses, and larger enterprises seeking effective ways to streamline their storage needs.Willbox generates revenue through a subscription-based model paired with direct sales of its storage solutions. Clients typically engage with the company through annual contracts that provide them access to both the physical storage boxes and accompanying digital management tools. The transaction structure involves recurring monthly fees for storage services, along with one-time purchase options for additional storage units or upgrades. Pricing plans include a tiered system, with costs varying based on the number of units and the level of technological integration desired. High-volume clients, such as retailers and logistics firms, often benefit from bulk pricing arrangements, enhancing the value proposition of partnering with Willbox for their storage needs.In October 2022, Willbox Inc. raised approximately JPY 700 million in Series A financing to accelerate service development, expand its customer base, and pursue business expansion. The company is focused on designing new products to enhance their offerings and is looking to enter new markets, although specific regions and timelines for this expansion have not been disclosed. The funds will support both product development and outreach to prospective customers in targeted geographic areas.

## Funding rounds

- Series A, Oct 24, 2022, $4.8M — Industrial Technology Investment Corporation, Mitsubishi UFJ Capital, SMBC Venture Capital, Mizuho Capital, ANOBAKA, Salesforce Ventures, Marubeni Ventures
- Series A, May 17, 2021, $0.9M — Mitsubishi UFJ Capital, SMBC Venture Capital, Headline [DUP], ANOBAKA, Marubeni Ventures

## Investors

- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- Headline [DUP] — Series A
- ANOBAKA (https://capitalatlas.ai/funds/anobaka) — Series A
- Marubeni Ventures — Series A
- Industrial Technology Investment Corporation (https://capitalatlas.ai/funds/industrial-technology-investment-corporation) — Series A
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A