# Willa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/willa

- Industry: Financial Services
- Headquarters: Venice, US
- Website: www.willapay.com
- Total disclosed funding: $21M
- Latest round: Series A (Jul 7, 2021)
- Investors on record: 4

## About

Willa Inc. is a financial technology company that provides seamless payment solutions tailored for freelancers, enabling easy invoice management and prompt payment processing.Founded in 2019 in Venice, US, Willa Inc. specializes in streamlining payment solutions for freelancers. The company has raised a total of USD 18.00 mn in a Series A funding round led by FinTech Collective, with participation from EQT and Entrée Capital. The most recent deal occurred on July 7, 2021. The founder, Kristofer Sommestad, serves as the CEO.Willa Inc. offers innovative software solutions designed to enhance operational efficiency for freelancers. Their core product includes a user-friendly app for managing invoices and payments, facilitating real-time communication and financial management. This application is particularly beneficial for freelancers in various sectors, enabling them to access timely payment and streamline their operations. Willa's solutions are utilized by a diverse clientele, including small to medium-sized enterprises (SMEs) and individual freelancers mainly across North America and Europe.Willa Inc. generates revenue through subscription-based models and direct sales of its software products. Clients can choose from tiered subscription plans tailored to their financial needs, allowing businesses of all sizes to engage effectively. The pricing structure ensures accessibility while maintaining premium service offerings. Their flagship products are pivotal in driving revenue through both B2B partnerships and direct consumer sales, with a robust online platform for managing subscriptions and accessing customer support.Following their Series A funding round in July 2021, Willa Inc. plans to expand its invite-only app, currently boasting a waitlist of 150,000 freelance workers. The company aims to enhance the services offered through this app and intends to hire between 40 and 50 additional employees by the end of 2021. The funding will support these initiatives, targeting further growth in the freelancer market.

## Funding rounds

- Series A, Jul 7, 2021, $18M — EQT, Entree Capital, FinTech Collective
- Seed, Jun 30, 2020, $3M — EQT, Nordic Makers

## Investors

- EQT (https://capitalatlas.ai/funds/eqt) — Seed, Series A
- Nordic Makers (https://capitalatlas.ai/funds/nordic-makers) — Seed
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Series A
- FinTech Collective (https://capitalatlas.ai/funds/fintech-collective) — Series A