# Wildflower Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wildflower-health

- Industry: Healthcare IT
- Headquarters: San Francisco, US
- Website: www.wildflowerhealth.com
- Total disclosed funding: $5.1M
- Latest round: Series B (Jun 25, 2015)
- Investors on record: 6

## About

Wildflower Health, Inc. specializes in digital health solutions that enhance maternity care through technology, focusing on improving health outcomes for expectant mothers and the healthcare providers serving them.Founded in 2012, Wildflower Health, Inc. is based in San Francisco, US, and operates in the maternity care sector by offering a range of digital health solutions. Leah Sparks, the founder and CEO, has a background in driving growth within the healthcare technology landscape. The company has successfully raised USD 26 mn in its latest funding round in March 2022, led by TT Capital Partners and includes notable participants such as Echo Health Ventures and Hatteras Venture Partners. The total amount raised by the company stands at USD 26 mn, with a current valuation of USD 114.095 mn.Wildflower Health specializes in digital health solutions focused on value-based maternity care. Their core offerings include a suite of technology-driven services designed to enhance maternal health outcomes by addressing both clinical and non-clinical factors that influence health during pregnancy and postpartum. These services encompass mobile applications, Health Advocates, lactation support, and doula care, which integrate seamlessly into existing healthcare workflows. Wildflower Health primarily targets pregnant individuals and healthcare providers, including OB-GYN practices, hospitals, and health plans, across various geographical markets in the United States. The aim is to deliver personalized support to expectant mothers, thereby improving patient engagement and healthcare delivery throughout the maternity journey.Wildflower Health generates revenue through strategic partnerships and service agreements with healthcare providers, payers, and employers. Their business model includes value-based care arrangements and fee-for-service billing, allowing them to support health plans in transitioning to value-based maternity care programs. Transactions typically involve compensation for services rendered to both patients and providers, facilitated through subscription models, direct service agreements, and integrated care solutions. While specific pricing details for individual services or flagship offerings are not disclosed, the company's revenue structure is designed to promote long-term partnerships that emphasize improved health outcomes and cost-effectiveness for all stakeholders involved.In March 2022, Wildflower Health, Inc. raised USD 26 mn in venture funding led by TT Capital Partners, which will be utilized to strengthen its internal team and support nationwide expansion of a proprietary maternity bundle designed to fully operationalize value-based care for OB providers. The company aims to introduce new products that enhance care delivery for expectant mothers, though specific launch dates have not been disclosed. This expansion will target various regions across the United States as part of their strategy to provide comprehensive support in maternal health.

## Funding rounds

- Series B, Jun 25, 2015, $5M — Easton Capital Investment Group, Hatteras Venture Partners, HealthTech Capital, Cambia Health Solutions, Circuit Health
- Seed, Oct 1, 2012, $0.1M — Rock Health

## Investors

- Rock Health (https://capitalatlas.ai/funds/rock-health) — Seed
- Easton Capital Investment Group (https://capitalatlas.ai/funds/easton-capital-investment-group) — Series B
- Hatteras Venture Partners (https://capitalatlas.ai/funds/hatteras-venture-partners) — Series B
- HealthTech Capital — Series B
- Cambia Health Solutions — Series B
- Circuit Health (https://capitalatlas.ai/funds/circuit-health) — Series B