# Wildfire Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wildfire-systems

- Industry: Internet
- Headquarters: Solana Beach, US
- Website: www.wildfire-corp.com
- Total disclosed funding: $45M
- Latest round: Series B (Jul 2, 2024)
- Investors on record: 16

## About

Wildfire Systems, Inc. is a US-based company that delivers innovative white-label shopping rewards, cashback, and loyalty platforms to enhance the online shopping experience for consumers and businesses alike.Wildfire Systems, Inc. was founded in 2017 in Solana Beach, US, focusing on creating a rewards platform for online shopping. Under the leadership of Jordan Glazier, who also serves as the CEO, the company has successfully raised USD 16.00 mn across multiple funding rounds, with the most recent being a USD 25.00 mn Series B round on July 2, 2024. Key investors in this round included B Capital Group, Citi Ventures, and Intuit Ventures. The company has engaged in four total deals since its inception, reflecting its strategic growth in the competitive tech landscape.Wildfire Systems specializes in a comprehensive white-label shopping rewards, cashback, and loyalty platform designed to enhance the online shopping experience for consumers. The core offerings facilitate cashback rewards, compelling coupons, and product upsells, aiming to increase customer engagement and revenue for businesses. The platform is tailored for financial services organizations and technology companies, enabling them to provide value-added services to their end users across desktop and mobile devices. Wildfire's browser extensions serve as branded shopping companions, delivering timely rewards and benefits during the online purchase journey. The products are marketed globally, with notable deployments in major markets such as North America, Europe, and Asia, serving a diverse customer base that includes large enterprises and e-commerce platforms.Wildfire operates with a revenue-sharing model that aligns its success with that of its clients, generating income through partnerships with businesses that incorporate its rewards platform. The transaction structure typically involves B2B agreements, where retailers and service providers embed Wildfire's technology into their own customer journeys, effectively monetizing every purchase made by their users while offering loyalty rewards and cashback incentives. While specific pricing plans for services are not disclosed, the company's offerings include flagship products such as the Wildfire cashback program, which integrates with over 50,000 online stores, and digital coupon services. This business model allows companies to enhance their loyalty programs without the burden of managing individual merchant relationships, thereby simplifying the process for all parties involved.In July 2024, Wildfire Systems, Inc. successfully raised USD 25.00 mn in Series B funding, co-led by new investors Intuit Ventures and Mucker Capital, along with participation from other new and returning investors. This funding will be utilized to support partnerships with financial services and technology companies like RBC, Visa, Citi, Acorns, and Microsoft, focusing on implementing innovative platforms for global online shopping experiences. The company is also planning to introduce new products aimed at expanding its market reach into additional regions, with specific attention on enhancing their presence in North America and Asia through 2025.

## Funding rounds

- Series B, Jul 2, 2024, $25M — DLA Piper, TTV Capital, QED Investors, Mucker Capital, Citi Ventures, Moonshots Capital, B Capital, Gaingels, Samsung NEXT Ventures, Evolution VC Partners, Cohen Circle, Intuit Ventures
- Series A, Jun 30, 2021, $15M — TTV Capital, George Kaiser Family Foundation, QED Investors, Mucker Capital, Daher Capital, BAM Ventures, Moonshots Capital, B Capital, Bonfire Ventures
- Seed, Jun 1, 2019, $4.5M — Mucker Capital, BAM Ventures, Moonshots Capital, Bonfire Ventures

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed, Series A, Series B
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed, Series A
- Moonshots Capital (https://capitalatlas.ai/funds/moonshots-capital) — Seed, Series A, Series B
- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Seed, Series A
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series A, Series B
- George Kaiser Family Foundation — Series A
- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A, Series B
- Daher Capital — Series A
- B Capital (https://capitalatlas.ai/funds/b-capital) — Series A, Series B
- DLA Piper — Series B
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Series B
- Evolution VC Partners (https://capitalatlas.ai/funds/evolution-vc-partners) — Series B
- Cohen Circle (https://capitalatlas.ai/funds/cohen-circle) — Series B
- Intuit Ventures (https://capitalatlas.ai/funds/intuit-ventures) — Series B