# Wildcard App

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wildcard-app

- Industry: Internet
- Headquarters: New York, US
- Website: www.trywildcard.com
- Total disclosed funding: $10M
- Latest round: Series A (Aug 6, 2014)
- Investors on record: 4

## About

Wildcard App is a New York-based company that specializes in domain acquisition services, enabling clients to secure tailored domain names efficiently. The platform facilitates a streamlined process for purchasing desirable domains.Founded in 2013 and headquartered in New York, US, Wildcard App provides innovative domain acquisition services. The company raised USD 7.000 mn in Series A funding from General Catalyst Partners on August 6, 2014, marking its most recent investment round. The total amount raised by the company is USD 7.000 mn. There are no known pivots or changes in business operations, nor information regarding subsidiaries or mergers. The founder's background is not detailed in the available information.Wildcard App specializes in providing domain acquisition services, enabling individuals and businesses to secure domain names tailored to their branding and operational needs. The core offering includes a streamlined process for clients to request pricing for desired domain names through a user-friendly form. Once submitted, a domain expert assesses the request and provides a price quote within 24 business hours, facilitating a swift transaction for clients. The primary customer base includes entrepreneurs, startups, and established companies looking to enhance their online presence by acquiring desirable domain names. The services are offered predominantly in North America, specifically targeting users in the United States and Canada.The revenue model for Wildcard App is structured around transactional fees associated with domain name acquisitions. When clients engage with the company, they typically submit a request for a specific domain, after which the company provides a pricing proposal based on the domain's market value. This results in a direct-to-consumer transaction model, where clients pay for the domain name upon acceptance of the quote. While specific pricing plans for individual domain names are not disclosed, the nature of the service suggests that the pricing may vary significantly based on the domain's desirability and market trends. The company’s revenue is generated through these individual domain sales, solidifying its position in the domain acquisition market.Wildcard App's growth strategy includes launching new products focused on enhancing the user experience for domain acquisition services. The company aims to expand its market presence beyond North America, targeting Europe by the end of 2024. The recent funding of USD 7.000 mn from Series A will be allocated to product development and market expansion initiatives, allowing Wildcard App to better serve its clients and capture additional market share.

## Funding rounds

- Series A, Aug 6, 2014, $7M — General Catalyst Partners
- Series A, Jul 1, 2013, $3M — Softbank Capital, SV Angel, Lerer Hippeau Ventures

## Investors

- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Lerer Hippeau Ventures — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A